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‘La Lengua’ Name Spurs New Merchant Group

Every revolution has its line-in-the-sand moment. For one architect south of Cesar Chavez, the moment came when locals — and even allegedly some city officials — started using “some hipster name” to refer to the neighborhood: La Lengua. That translates to “The Tongue” in English, and it left a bad taste in the merchants’ mouths. […]