Connect with a Deeply Rooted, Local Audience

Mission Local is more than a news site—it’s a trusted neighborhood institution embedded in San Francisco’s Mission District. With coverage that resonates from the street corner to City Hall, your business will reach civically engaged readers who care about community—and spend locally.

Your brand will sit alongside award-winning journalism that tackles San Francisco’s biggest issues—police reform, housing, public health, and education. Associating your brand with this kind of impact builds a “trust premium” that standard advertising platforms simply cannot match. With 6x the median readership of similar nonprofit newsrooms, we aren’t just a news source; we are where San Francisco goes to understand the city.

Mission Local reports on people, places, and policies specific to the Mission District and nearby neighborhoods—but its stories resonate across the city and beyond. This gives your business a chance to target neighborhood consumers while gaining regional recognition.

This year, our reach continues to scale alongside the city’s needs:

  • 3.7 Million Annual Visitors: Combined with our official Apple News presence, we reach a massive regional audience of nearly 4 million unique people a year.
  • 330,000+ Unique Monthly Visitors: Our website is a daily habit for over a quarter-million San Franciscans.
  • 21,000+ Daily Newsletter Subscribers: Our 5:30 p.m. daily briefing lands directly in the inboxes of the city’s most dedicated readers.

Opportunities

  • Newsletter Advertising (Header & Shoutout)
  • Rotational Web Ads (Regular & Premium)
  • Targeted Web Ads
  • Neighborhood Sponsorships

Interested in advertising with Mission Local? Fill out the form below or email our Ad & Partnerships Lead Isaac Cannon at isaac@missionlocal.com and we’ll reach out to you with more information. 

For political advertisements

Please be aware that we adhere to California’s Fair Political Practices Commission guidelines on political advertising disclaimers and subscribe to standards of editorial independence adopted by the Institute for Nonprofit News. All advertisers pay the same rates. We accept ads from all candidates in any race.

  • Political advertisements cannot be used to attack other candidates. 
  • Direct comparisons with other candidates and/or the unauthorized use of another person’s likeness are not permitted. 
  • The person or group who paid for the advertisement must be clearly identified. 
  • Direct asks for fundraising are not permitted.
  • Advertising must be truthful and not intended to mislead. 
  • Advertisers must have evidence to back up their claims. 

To book an ad slot, email us at isaac@missionlocal.com or ads@missionlocal.com.