Smitten on Monday evening. Photo by Lydia Chávez

It was more than a year ago that we reported Smitten would be returning to its Mission roots.  At the time, the open date appeared to be in the summer, but renovation always runs over, but now it is nearly complete.  On Monday night ice cream was being made for friends and family.  The official open will be on Thursday.

For Mission readers who don’t remember, “Robyn Sue Fisher, fresh from Stanford with an MBA,  began Smitten Ice Cream by selling frozen treats in the Mission district out of a Radio Flyer®. Since then, she has opened shops in Hayes Valley and Pacific Heights in San Francisco; Lafayette; Los Altos; Rockridge in Oakland; and The Point in Sepulveda.”

Welcome back Robyn Sue!

Just a few days ago. Photo by Lydia Chávez

Follow Us

I’ve been a Mission resident since 1998 and a professor emeritus at Berkeley’s J-school since 2019. I got my start in newspapers at the Albuquerque Tribune in the city where I was born and raised. Like many local news outlets, The Tribune no longer exists. I left daily newspapers after working at The New York Times for the business, foreign and city desks. Lucky for all of us, it is still here.

As an old friend once pointed out, local has long been in my bones. My Master’s Project at Columbia, later published in New York Magazine, was on New York City’s experiment in community boards.

As founder/executive editor at ML, I've been trying to figure out how to make my interest in local news sustainable. If Mission Local is a model, the answer might be that you - the readers - reward steady and smart content. As a thank you for that support we work every day to make our content even better.

Leave a comment

Please keep your comments short and civil. Do not leave multiple comments under multiple names on one article. We will zap comments that fail to adhere to these short and easy-to-follow rules.

Your email address will not be published. Required fields are marked *