A memorial display featuring a “MISSION ST” sign, a “CUADRA 24 ST” sign, a “Heaven’s Latino Angels” photo collage, candles, and pink and orange marigolds.
A Mission Street sign in the center of an altar created by longtime residents. Photo by Andres Jimenez Larios

Bright orange marigold petals were scattered throughout Potrero del Sol Park as people celebrated the lives of those who have died as a part of Dia de los Muertos festivities. 

The annual Festival of Altars returned to the Mission District park for its 34th year with the help of The Marigold Project, a foundation dedicated to hosting the event and providing cultural education. This year’s theme was Familia: Entre raíces y el Cielo – Family: Between roots and Heaven.  

San Franciscans explored dozens of intricately decorated altars fitted with candles, sugar skulls, and pictures of loved ones who have moved on from this life. Throughout the night, entertainment included live music from bands and mariachi as well as traditional ceremonies associated with the holiday. 

Organizers held an altar building workshop followed by several stations that allowed people to interact with altars as a way to honor the lives of the dead. The event grew to include a local artisan market, the Mercado de Muertos, along the park perimeter. 

In Mexico, Dia de Los Muertos was born as Catholic traditions like All Saints Day weaved together with indigenous practices following the brutal Spanish conquest of Mexico. In the Mission, it began slowly and then grew throughout the 1980s as residents mourned gang violence, AIDS and the Central American wars. 

Dia de los Muertos has also become a source of pride for many people looking to celebrate their indigenous heritage. For others it has become an opportunity to showcase their culture’s colorful and dynamic elements, whether they have direct ties to Mexico or felt a close connection from other parts of Latin America. 

Veronica Estia made an altar at the park, her second time after starting the previous year. She said being in a community to remember her family “brings chills all over my body” and the colorful atmosphere reminds people to be together. 

One of the celebration’s most prominent symbols is the cempaxochtll – the Nahuatl name of the marigold flower native to Mexico. Its bright orange petals coupled with a deep fragrance are said to help guide souls from their burial places to the homes of those remembering them. 

While a plethora of sugar skulls and conversations of death surround the holiday, people come together to celebrate the lives of the people they knew. For some people, like this son of Mexican parents, the day symbolizes a time to smile as you can remember the songs you listened to with your Abuela Guty or the time you helped in your Abuelo’s farmland.

Candles will burn out, flowers will return to the soil, and Dia de los Muertos celebrations will soon come to an end, but the memories of those important to us will always remain.

A woman photographs large, colorful memorial quilt panels spread across a grassy hillside during an outdoor gathering.
Panels of the AIDS Memorial Quilt on display during a Dia de los Muertos event. Photo by Andres Jimenez Larios
A memorial display featuring a firefighter’s helmet, framed photos of firefighters, marigold garlands, and a blue decorative sugar skull.
An altar dedicated to deceased members of the San Francisco Fire Department. Photo by Andres Jimenez Larios
A woman wearing a floral crown and colorful face paint arranges flowers on an altar featuring framed portraits for Día de los Muertos.
Veronica Estia decorates an altar with colorful arraingments and pictures of family members. Photo by Andres Jimenez Larios
A Dia de los Muertos altar featuring framed photographs, a vase with an image of the Virgin of Guadalupe, incense smoke, and marigolds.
A candle of the Virgin Mary of Guadalupe, a rosary, and incense decorate an altar during a Dia de los Muertos celebration. Photo by Andres Jimenez Larios
A carved stone skull decorated with colorful metallic foil in the eye sockets and on the forehead.
An old worn out sugar skull tops an altar for Dia de los Muertos. Photo by Andres Jimenez Larios
A Día de los Muertos ofrenda featuring two black cat figurines, orange marigolds, and photographs of a tabby cat and a man, with a book titled “Years of Friendship.”
A Dia de los Muertos altar with figurines of animals next to photos of deceased lfriends and loved ones Photo by Andres Jimenez Larios
A memorial display featuring a large bouquet of orange marigolds, photographs, small lit candles, and a trans pride flag.
A vase filled with Mexican marigolds adorns an altar made by the nonprofit The Ruby Organization. Photo by Andres Jimenez Larios
A display board featuring three photos of a man in different outfits, decorated with paper flowers, butterfly cutouts, and a small sombrero, above a black t-shirt that reads “Ward 86: We Are Not Going Anywhere.”
An altar for Alberto Rangel, a nurse at San Francisco General Hospital’s Ward 86 who was killed while working, is filled with photos and memories to him. Photo by Andres Jimenez Larios
A hanging skeleton marionette decorated with colorful patterns, surrounded by marigold garlands and vibrant ribbons.
A colorful wooden skeleton hovers alongside other Dia de los Muertos decorations inside the information booth of The Marigold Project. Photo by Andres Jimenez Larios
A Dia de los Muertos altar featuring framed photographs of women, decorated with marigolds, monarch butterflies, and rows of LED candles.
An altar made by the SF Latinas Social Club using a boombox has photos of famous women that have passed away. Photo by Andres Jimenez Larios
Two women place marigold flowers on a memorial table decorated with an informational poster, candles, and framed photos.
Family members of Dr. Jose Vergara Martinez, nicknamed Dr. JV, setup their loved ones altar. Photo by Andres Jimenez Larios
Person wearing sugar skull makeup and a flower crown, holding framed vintage photographs at an outdoor evening event.
K.R. Morrison sits next to the altar she dedicated to the three “mothers” that helped raise her. Photo by Andres Jimenez Larios
People stand before a Día de los Muertos ofrenda decorated with neon skulls, framed photographs, candles, and colorful fabrics.
An altar made with lights and bright colors is looked at by attendees. Photo by Andres Jimenez Larios
Three skeleton figures dressed in traditional hats displayed at a night-time Day of the Dead celebration with candles and marigolds.
Three wooden skeletons from the altar made by Live Oak School look up towards decorations mounted on a pole. Photo by Andres Jimenez Larios

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