A sandy lot with one tractor and one other construction vehicle was pushing the rubble around. Former One $ store site
The former structure at 2100 Mission St., most recently a One $ Store, has been demolished to make way for new housing. Photo by Annika Hom, taken Sept. 11, 2023.

Locals may have noticed that the prominent One $ Store on the corner of 17th and Mission streets has been reduced to rubble, signaling the official construction of a 28-unit, mixed-use project at 2100 Mission St. 

The developer, the Toboni Group, has proposed 24 market-rate units and four affordable units, as well as a new 2,800-square-foot ground-floor space for retail. Toboni did not respond to requests for comment by press time. The building would rise six stories.

If all goes to plan, Goodwill will take over that ground-floor space, paying $3 per square foot, as Joe Toboni told Mission Local in 2020. The developer plans on paying $100,000 to commission a mural at the base of the building, too. 

The project has been slow-going. The Toboni Group first acquired a demolition permit in May 2022; it had bought the site from developer Timothy Muller in 2019 for $4.8 million, and hoped to start construction by 2021, Toboni said just before the pandemic struck.  

The project skirted a delay when the Mission Economic Development Agency withdrew an appeal for discretionary review — while Muller still owned the site — but has dragged on for reasons that were not immediately clear. Toboni also received a permit to start construction in May, more than a decade following previous plans for the site.

While the project is likely far from completion, a new six-story building, rising to some 65 feet, will replace the single-story One $ Store, per plans. The apartments will have double bay windows, a facade with light-colored fiber cement panels, and a roof deck. As the homes will be a block from the 16th Street BART Station, and near multiple Muni lines, there will be no vehicle parking, but there will be 28 bike parking spaces. 

The Toboni Group owns a slew of projects in the Mission: 799 South Van Ness Ave. near 19th Street, 606 Capp St. near 21st Street, and 600 South Van Ness Ave. near 17th Street — all applied for and built within the last eight years. The project at 799 South Van Ness, like other built-out mixed-use buildings in the neighborhood, doesn’t yet have a tenant in its ground-floor commercial space

The proposed housing would be another addition for the Mission, which has seen at least eight new affordable-housing projects in the past decade, and many more mixed-use, market-rate projects planned in coming years. 

Just a block away, at 18th and Mission streets, MEDA recently won funding to build affordable teacher housing. A few blocks east, the owner of the Phoenix Bar secured a demolition permit in 2018 to raze the eponymous Irish pub at 19th and Valencia streets and replace it with 19 single-room-occupancy apartments above ground-floor retail. 

The 2100 Mission St. project will inch San Francisco closer to its state-mandated requirement of planning for 82,000 homes in eight years

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REPORTER. Annika Hom is our inequality reporter through our partnership with Report for America. Annika was born and raised in the Bay Area. She previously interned at SF Weekly and the Boston Globe where she focused on local news and immigration. She is a proud Chinese and Filipina American. She has a twin brother that (contrary to soap opera tropes) is not evil.

Follow her on Twitter at @AnnikaHom.

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1 Comment

  1. I’ll be very happy if they put a goodwill in there, what with the van ness and mission locations closure and the mission street one that was at like …. 19th street I think, and we are all of course still mourning the tragic loss of thrift town.

    Speaking of developments, any updates on the old laundromat that was on mission between 25th and 26th?

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