Daniel Lurie on stage giving a speech
Daniel Lurie on stage giving a speech, announcing that he is running for San Francisco mayor for 2024. Photo by Xueer Lu. September 26, 2023.

Daniel Lurie, a Levi Strauss heir, declared his bid for mayor this morning, joining Supervisor Ahsha Safaí in an attempt to unseat Mayor London Breed.

Lurie, who is also the founder and CEO of the grant-making nonprofit Tipping Point, signed papers at the Department of Elections this morning at 9 a.m., accompanied by his wife, Becca Prowda, who serves as Director of Protocol for Gov. Gavin Newsom. The couple have two children. 

Daniel Lurie signing papers at Department of Elections at the City Hall, accompanied by his wife, Becca Prowda. Photo by Xueer Lu. September 26, 2023.

At Lurie’s campaign launch event in Potrero Hill, he criticized Breed and her office for focusing on “business as usual” and failing to stare down the city’s real threats: Homelessness, affordable housing, the fentanyl crisis, open-air drug markets, neighborhood business struggles and public safety. 

“We don’t have a mayor who’s challenging the system. We have a mayor who’s entrenched in it,” he said. “She’s been on the Board of Supervisors or in the City Hall for over a decade. What do we get? No solutions. We get excuses and finger-pointing.” 

Lurie’s solutions coalesced around public safety, homelessness, and improving city governance. 

He said that his administration would increase staffing in the police department, speed up increasingly long 911 response times, deploy more police officers in commercial corridors to prevent car break-ins and auto thefts, and place officers in Chinatown to perform foot patrols.

The candidate also promised to drastically expand access to emergency psychiatric services, and provide enough homeless-shelter beds for every San Franciscan who needs one. The city is currently facing a lawsuit, alleging that it dismantles homeless encampments without offering their residents adequate shelter space.

And Lurie emphasized transparency and accountability, saying he would challenge what he called a dysfunctional bureaucracy. “No more backstabbing and sabotaging between departments. No more lack of accountability,” he said. 

The candidate was joined by some 200 supporters, friends and family members, who crowded the theater at the Potrero Hill Neighborhood House.

Supporters of Daniel Lurie
Supporters of Daniel Lurie at his mayoral campaign launch event. Photo by Xueer Lu. September 26, 2023.

“I think the analogy of him rolling up his sleeves and getting involved has been true his whole life. He’s just never shied away from the hard work,” said Cobie Everdell, who has been friends with Lurie since Everdell was five.

“I’ve worked with him for a long time, and I think one thing about Daniel is that he is very good at facing issues head-on, and bringing in the right partners and resources to solve them,” added Kelly Bathgate, who used to work alongside Lurie at Tipping Point. “And I trust his leadership to do that for San Francisco.”

Max Young, a 58-year-old who works in the bar business in the city and knows Lurie from his advocacy work, said Lurie’s track record of success with Tipping Point is to his advantage. “Tipping Point built the supportive housing units that got up in San Francisco under budget and ahead of schedule.”

The political calculus

Lurie, for his part, spoke at length about his nonprofit’s good deeds in the city. He said Tipping Point has helped to alleviate poverty, mentioning an affordable housing project at 883 Bryant St. funded, in part, by his nonprofit, and calling it “a project that came in on time and under budget with good-paying union labor”. 

Lurie also talked about the nonprofit’s efforts to fundraise to alleviate fire displacement in the North Bay, and to partner with the NFL to bring Super Bowl 50 to the Bay Area.

After a 15-minute speech, Lurie walked around the venue and thanked his supporters for attending. Supporters mingled for half an hour before ambling out of the center. 

The crowd of supporters gathering at the the theater at the Potrero Hill Neighborhood House. Photo by Xueer Lu. September 26, 2023.

Outside the venue, Conor Johnston, a former legislative aide to London Breed when she was a supervisor, handed out flyers calling out Lurie’s lack of political experience. The glossy handouts derided Lurie as “Malibu Dan,” a reference to his purchase of a $15.5 million home in that city in 2021. 

Most of the supporters streaming out of the venue ignored Johnston, walking swiftly past.


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Xueer is a data reporter for Mission Local through the California Local News Fellowship. Xueer is a bilingual multimedia journalist fluent in Chinese and English and is passionate about data, graphics, and innovative ways of storytelling. Xueer graduated from UC Berkeley Graduate School of Journalism with a Master's Degree in May 2023. She also loves cooking, photography, and scuba diving.

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  1. Yeah we know. Joe Eskanazi just wrote an article about it like right before you did. Do you all not coordinate this stuff with each other?

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    1. Mitch — 

      The notion of a “game story and a column” is not new. One is a straight news story and the other is analysis. Thanks for reading.



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  2. So, Daniel Laurie “has no political experience”? Mayor Breed has plenty, and The City is a mess. I have lived in Downtown San Francisco since February of 1974 and have NEVER seen it this bad. Maybe it is time for someone not entrenched in the political machine who has fresh ideas (or ANY ideas for that matter) since what is happening now is NOT working. Good Luck, Sir! 🍀

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  3. Talk about Malibu Ken!! That’s Conor Johnston through and through. Malibu Conor. London Breed even calls him her “Bu.”

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  4. Found himself the biggest dragon in the land. There’s plenty of work fighting our army of rent seeking bureaucrats. London Breed for sure has shown she’s not the answer.

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