A woman in a pink shirt stands in front of a partially renovated yellow house with scaffolding. She rests her hand on a graffiti-covered barrier that reads "TOO YELLOW OR AWESOME?".
Kimberly Conley. Photo by Yujie Zhou, May 17, 2024.

A Valencia Street homeowner who was repainting her house put up a piece of cardboard to ask passerbys’ opinion on the color — “TOO YELLOW OR TOO AWESOME!?” she asked. 

Within hours, the sign was filled up with all kinds of comments, ranging from praise, “Love it!! More lemon for contrast,” to criticism, “NOOO…! Too much!” or simply a cute little drawing of male genitalia. 

Kimberly Conley, owner of the bright-yellow house at 935 Valencia St., between Liberty and 20th streets, is amazed at the enthusiasm with which people are participating in her little experiment in democracy: They thought they could influence the shade of yellow on the house. 

The truth is, “We weren’t going to change our mind about it, but we were curious to see what everybody thought,” said Conley.

A yellow house under renovation with scaffolding, next to a cardboard sign covered in handwritten messages.
Photo by Yujie Zhou, May 17, 2024.

Conley moved into the house with her family eight years ago. From the beginning, she was unhappy with its kind-of-gray, “very dull” color, she said. “We always knew we were going to paint it. We really liked bright colors and just bringing bright, cheerful things to the neighborhood.” 

She finally had the chance to make it happen amid a lengthy construction project to electrify the house — old Victorians are rarely all-electric. 

She displayed a sample of the dazzling yellow paint outside the house, and people started commenting on post-it notes. Then, criticism ensued. 

Most people, including her painter, love the color. But one felt that its brightness might not quite match the setting of the Liberty Hill Historic District. “One of the neighbors came by and said, ‘Wouldn’t you consider painting this a color more in line with the historic neighborhood?’” said Conley, whose house is within the district.

She was unconvinced. “What? Have to be dull to be historic? They’re called painted ladies. Hey, let’s bring some color. There are enough houses that are painted to match the pavement,” she said. 

She put up the board with a pen attached to it on Tuesday afternoon. By Wednesday, the board was so full that “people started squeezing things into all the spaces,” she said. 

As Conley expected, most of the participants, a healthy mix of neighbors and tourists, were unabashed in their compliments. “Be the sunshine you wish to see in the world,” read one of her favorite messages. 

But she’s also fond of the creative criticism. “Drink more water,” wrote one passerby. “When you don’t drink enough water, your pee is really yellow.”

“That’s my favorite negative one,” said Conley.

“Looks good — but I don’t live across the street,” wrote another. That means “I like it, but I don’t have to look at it every day,” said Conley.

The debate over the degree of yellowness is apparently not Conley’s first time engaging the community. When Valencia Street was closed down on Saturdays during the pandemic, she brought out a TV and chairs to host movie nights in the open air. In the summer, she cut up watermelon and handed it out to pedestrians. She also took advantage of the parklets down the street for World Cup viewing parties. 

For those interested in weighing in on the color, there’s time: The paint job will be completed next week.

A large cardboard sign covered in handwritten messages and comments in various colors. Some phrases are written in large letters, like "Get the job done" and "Too yellow".
Photo by Yujie Zhou, May 17, 2024.
A person stands on the sidewalk, drawing on a large cardboard sign propped against a railing. The sign has multiple doodles and messages. Scaffolding and colorful buildings are in the background.
Photo by Yujie Zhou, May 17, 2024.

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Yujie is a staff reporter covering city hall with a focus on the Asian community. She came on as an intern after graduating from Columbia University's Graduate School of Journalism and became a full-time staff reporter as a Report for America corps member and has stayed on. Before falling in love with San Francisco, Yujie covered New York City, studied politics through the “street clashes” in Hong Kong, and earned a wine-tasting certificate in two days. She's proud to be a bilingual journalist. Find her on Signal @Yujie_ZZ.01

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14 Comments

  1. There is no evidence that “gray” is more “historic.” That person needs to unclench their knickers a little.

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    1. … but, but … all those pictures from the 19th century!
      don’t worry – it will become grey soon enuf

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  2. Love love love it! Love the color combo of yellow and turquoise. I’m so sick of the “gentrification grey” that has crept over this city like Karl the Fog.

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    1. On the other hand, with good accent colors (Maroon, and white), slate grey is great. I love it.

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    1. Kepper — 

      You know, we could’ve asked them to remove the scaffolding, but I don’t think they’d have obliged.

      I have 20/200 vision but I saw the colors pretty clearly. I have a shirt that says “Born to Kvetch” on it, but, you know, it’s not something to be taken seriously. But that’s just me.

      Best,

      JE

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  3. Kimberly and Deep have always been the most awesome neighbors ever! I love their bright colors and even brighter personalities. They give so much to our neighborhood. Thank you, thank you, thank you!

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  4. I’m just happy to see progress on this project and the rehabilitation of a beautiful property. My projects take forever as well, typically because of the discovery of unforeseen conditions during construction that create scope/cost creep, thence requiring more $$. Good luck to the owner.

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