Tag Archives: La Victoria Bakery

Ensnared in family drama, La Victoria bakery hit with eviction notice

Famed panaderia given marching orders, but other building tenants are not La Victoria, a 67-year-old traditional Mexican bakery, and five of its subtenants are being evicted from their home on the corner of 24th and Alabama Streets — but, for reasons that are not immediately apparent, other commercial tenants of the building have not been evicted. Jaime Maldonado, La Victoria’s...

The rise and fall of one of SF’s first Latino businesses

La Victoria Bakery has been selling Mexican pastries on 24th Street since 1951 – all but 15 of its 67 years from the corner of 24th and Alabama, where its bright green, yellow and red sign jutting out from the building’s corner has become a landmark of the commercial corridor. Now, more than a half-century later, the building has become...

Liquor Moratorium Continues to Divide Community

A discussion over possible changes to a 16-year-old liquor license moratorium turned into an argument between residents who say they don’t want more liquor in the neighborhood and business owners who say they need it to compete. Some argued that not allowing businesses to transfer licenses is the key issue with moratorium.