Emperor Nortonโ€™s Boozeland bar entrance with a neon sign, a hanging swinging sign, and a martini glass window decal.
Emperor Norton's Boozeland, located at 510 Larkin Street. Photo by Adriana Gutierrez.

Are you still looking for where to spend this Halloweekend? Look no further. This reporter has compiled a list of events going on in the Tenderloin.ย 

First up: Tonight, Friday, Oct. 30, Emperor Nortonโ€™s Boozeland at 510 Larkin St. will turn up the volume and turn down the lights for โ€œLa Invasion De Los Muertos,โ€ a DJ event hosted by Sonido Killer and Disco Movil Salazar. The show goes from 10 p.m. until 2 a.m. and the first 10 people to show up will get a free drink.

Itโ€™s $5 to get in the door, and attendees must be over 21 years old. Costumes and dancing shoes are a must. 


As for family-friendly Halloween events, Iโ€™ve got you covered. The Salvation Army Kroc Center at 240 Turk St. is hosting a Tenderloin Fall Family Festival Friday, Oct. 30 from 4 to 7 p.m. The event isย  free.ย 

There will be trick-or-treating, food, games, prizes, free books for kids and a bounce house. 

And donโ€™t forget your costumes! A costume contest for everyone 17 and younger starts at 6 p.m. 


On Sunday, Nov. 1, the Tenderloin will come alive for its Dรญa De Los Muertos street fair. The traditional Mexican holiday is celebrated every year as a way to remember and honor loved ones who have died, and to connect the living and the dead through ritual.

The festival will take place along Golden Gate Avenue, on the three city blocks between Larkin and Jones streets. As you walk, youโ€™ll find food from local vendors, two different stages where eight musical groups will play hour-long sets and a giant family zone with free pony rides, a petting zoo, bounce houses and bumper cars.

The event runs  from 2 to 8 p.m. and is free. Itโ€™s presented by Tenderloin Community Benefit District and Into The Streets, with funding provided by Civic Joy Fund, UC Law San Francisco, and the Larkin Street Revival.

Tip: If I were you, Iโ€™d show up hungry. Well-known Tenderloin restaurants, including Ometepe Company/Two Paws, CTK Empanadas, Tonantzin Mexican Cuisine, Mi Comedor, El Huarache Loco, Cafe Jarocha, and Estrellitaโ€™s Snacks will be there.ย 

Adriana Gutierrez is a staff reporter covering the Tenderloin. She joined Mission Local in July 2026 as a Report for America corps member. The national service program places journalists into local newsrooms to report on under-covered issues and communities.

Prior to joining Mission Local, Adriana worked at The Santa Rosa Press Democrat in Sonoma County, where she covered education and child welfare. That role was also through Report For America.

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