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Fans came out in droves to 24th street after Sunday's game. January 28th, 2024. Photo by Kelly Waldron.

The San Francisco 49ers are heading to the Super Bowl, and Mission residents came out to celebrate in droves. 

On Sunday evening, the 49ers triumphed 34-31 against the Detroit Lions in a defiant win. The team roared back from a 24-7 halftime deficit, securing its first appearance in the Super Bowl since 2019. 

A group of people sitting in a restaurant watching the 49ers
Spectators watch the game at a restaurant on 24th Street. January 28, 2024. Photo by Kelly Waldron.

Fans adorned in red gear were out to celebrate, adults, children and their dogs alike. Crowds spilled out from bars around the neighborhood, long lines formed in the corner shops as people waited to buy another round of beers, and taquerias welcomed a flurry of late night customers. 

A group of people standing on a street to celebrate the 49ers.
A small crowd watch the last minutes of Sunday’s 49ers-Lions game at a bar on 24th and Treat streets. January 28, 2024. Photo by Kelly Waldron.

“It’s like a family reunion for the 49ers,” said a spectator, wearing a 49ers printed scarf and matching red lipstick. “It reunites everybody.” 

Two main streets in the Mission were blocked off: Mission Street between Cesar Chavez and 21st streets, and 24th Street between Mission and Harrison streets.

A group of police officers standing on a street at night.
Police officers watch a crowd from afar at South Van Ness and 24th streets. January 28, 2024. Photo by Kelly Waldron.

Groups of at least six police officers stood manning the ends of each street and at intersections across the closed area. Most watched the crowds from afar — others occasionally drove up and down a nearly empty Mission Street. 

Around the blockade, drivers cruised in circles, some with passengers leaning out the windows, waving 49er flags. Others stopped to rev their engines, to the apparent excitement of the people who danced and shouted through the fumes. 

A group of people standing in front of a car with fireworks smoke around it, celebrating the 49ers win
Fans walking through fumes on Mission Street. January 28, 2024. Photo by Kelly Waldron.
The san francisco giants celebrate their win over the san francisco giants at the san francisco.
Lighting fireworks on 24th Street. January 28, 2024. Photo by Kelly Waldron.

Roberto Flores watched the game at a bar near Union Square, and quickly rushed to 24th and Treat streets in the Mission to celebrate. The corner was so packed that he was struggling to find his friends. And, with the loud music blasting from a nearby motorcycle, he could barely hear them over the phone. 

“I don’t think there’s anywhere in San Francisco where they celebrate it like they do here,” Flores said. “Here on 24th is where the heart of the celebration is.” 

San francisco 49ers vs san diego chargers, san francisco, californ.
Celebrations at 24th and Treat streets. January 28, 2024. Photo by Kelly Waldron.

Nelson was one of many vendors out selling food: He was capitalizing on the big win, he said, turning chicken skewers on a grill. “In two weeks, it’s gonna be louder,” he said. “I’ll see you at the Super Bowl.”

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Kelly is Irish and French and grew up in Dublin and Luxembourg. She studied Geography at McGill University and worked at a remote sensing company in Montreal, making maps and analyzing methane data, before turning to journalism. She recently graduated from the Data Journalism program at Columbia Journalism School.

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7 Comments

  1. And the trash and debris left behind was truly disgusting and disrespectful. I’m Mission born and raised and still live here. These people are not from the Mission and have no respect for the neighborhood.

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  2. You write “Mission residents,” but I’d be interested to know how true that is. I get the impression it’s a lot of people from San Bruno and Hayward coming in to make a mess in a town they don’t live in. Maybe after the Super Bowl win you folks can do an informal man-on-the-street census, and the City can levy a tax on bridge-and-tunnelers to pay for the police presence.

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    1. Wrong Billy the transplant tech nerd who doesn’t know what he’s talking about ! I’m born and raised in the mission 39 years! We have always celebrated like this ! I bet only 1% of this crowd was from another city! Keep reaching Conner go back to Kansas

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  3. Hopefully nobody was injured by reckless gun fire in the air.
    Idiots never learn what goes up must come down..
    Go Niners on to SuperBowl Win

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  4. At about 10 or 11 pm, I started hearing very loud announcements from the police to disperse. Very loud — I could hear them through my window from several blocks away. I wonder what happened at the end.

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