One artist who stayed. Like others, he's there just trying to sell some goods, he said.

Mission4All, the organization funded by the developers of the proposed 10-story 380-unit development at 16th and Mission streets, is hosting an event at 16th and Capp this Saturday, in which some 30 local artists, musicians and craftspeople will showcase their work.

But already some are dropping out. 

Some neighborhood groups are also crying foul, saying that the event – called “Made in the Bay” – is misleading and an attempt to divide the community.

“We feel what they’re doing is using colonization tactics to divide and conquer the community,” said Chirag Bhakta, an organizer with the Plaza 16 Coalition, a network of neighborhood activists who are staunchly opposed to the project that would rise at 1979 Mission St.

In January, Mission Local reported that Mission4All may have misled a local teacher into participating in an ad campaign promoting the project at the 16th and Mission BART station.

Bhakta said some 10 groups have dropped out of the event, although he declined to say which ones.

On Friday, a small drama played out on an Instagram post by Dying Breed, a Mission-based clothing brand.

“There is a group of people trying to Boycott this event by spreading false statements about this event being funded by a major developer, saying that they are using us and our talents to make people favor a building that is being built on 16th and Capp. St., coined Monster in the Mission,” the post says.

“Many people in the community are caught up in a state of mind about choosing sides about going or not going to this event or even participating in it as vendors,” the post continues. “Over all, this is FOR US BY US!”

Ari Cruz, owner of local crafts business Sew Frisco, whose logo was on an initial flyer for the event but was absent from a more recent version, appears to have dropped out.



“By not vending is no disrespect to the brand or every1 working hard to make the event poppin’,” she wrote, emphasizing that she wasn’t against participants. “At the end of the day there still isn’t enough affordable housing for the people. If in the end I’m hurting my own pockets then that’s on me.”

Mission Local attempted to reach out to artists participating in the event, but they did not respond to requests for comment.

Joe Arellano, a spokesperson for Maximus Real Estate, said that Maximus is providing space for the event, as well as funds for security guards, portable bathrooms and safety renovations to the building. 

Arellano said the event was conceived when Maximus had been looking for artists to paint a mural on the Burger King wall facing the plaza, in an attempt to abate graffiti. When artists and the developer were not able to agree on a price, he said, a well-connected local artist volunteered to organize the event, who he could only identify as “Adan.”  

Arellano said Plaza 16’s assertion that Maximus is attempting to divide the community through the event “falls flat,” because “one of the main points that Plaza 16 likes to use is they want this space for the community, and that’s what we’re doing.”

He confirmed that some artists had dropped out of the event.

“Some artists have decided not to (participate) because it has been highly politicized and [they] don’t want to get involved,” he said. 

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Julian grew up in the East Bay and moved to San Francisco in 2014. Before joining Mission Local, he wrote for the East Bay Express, the SF Bay Guardian, and the San Francisco Business Times.

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12 Comments

  1. I think its great they are trying to melt into the community. So now Plaza 16 wants to hinder the income of local poor artists for their cause to provide less housing and keep 16th and Mission a sewer. I’m going to the event going to publicize it and spend some money while I’m there. So over Plaza 16!

  2. I’m over Plaza 16 too. I wish this project wasn’t so tall but the reality is we need the housing and Mission and 16th needs to be cleaned up. I’ve lived in the Mission for most of my life and NO ONE things the crackheads and junkies hanging out are “part of the community”. It’s disgusting, they disrespect the place, and people don’t feel safe. I’m all for low income housing which this project provides. If the activists want more low income housing, please go about the same process everyone uses to push legislation. We need denser housing now in order to combat car culture and reduce our carbon footprint.

  3. Sounds like a slimy tactical move by money grabbing assholes, ie those developers. See how they do you? They will use the shit out of the Mission community then ignore you once their building is build. Capitalist Trash.

  4. It was a great event. Had a lot of fun and there were a whole lot of people joining. A little sprinkle of rain didn’t keep folks away. skateboard contest was a blast.

  5. Highrises destroy community in a very palpable sense. This allows them to extract further value from adjacent property that has heretofore served community. Building highrises eliminates social culture from geography. Even so, such blocks become awash in the unhousable, the unemployable, etc. There is no mystery about the antisocial character of superhigh density development

  6. I’m an artist in SF and living near 22nd Street. I would have been there in a minute hanging my art on the walls. It’s very difficult to find any real opportunity to exhibit in SF and hard to gain access to a venue especially with so much competition. I applaud the group for giving these artists a venue to have a show. Doing art is a lot of work, especially if you have another job as well. Most of the costs I have found are in keeping a studio, commute to a studio, cost of supplies, and basically time and money in organizing and promoting shows. At the end of the day you generally end up completely in deficit. Places want to sell you a corner in a room as an art studio for $500+ a month, deposit, year long lease, credit check, etc. And I mean even great artists here in the Bay still cannot make ends meet! People resent new people moving in to the community but this is the irony of SF’s mindset, somehow certain people are ok but others are not accepted. That’s a hypocritical and sad notion honestly and a bit dangerous. If you’re a smarter artist you would see that more money injected into the community creates lift and more opportunities and venues for artists and art sales! What do you think happened to NYC in the 80’s? We saw some of the brightest stars shine and emerge from that movement which are now bluechips. If we are lucky we could see similar things happen here but all artists need to understand we are building a market in this City which has a LOONG way to go! SF is competing with more established art centers like NYC and LA. Educate your customers and sell – tell your story. Don’t be a victim and find a protest in everything. #KeepHustlin #AOKartist

  7. The affordable housing requirement in SF is 20% for a new developments of this size. The project will double that to 40%. 40% of 380 total units yields 152 units of affordable housing. This combined with the 228 market rate housing units will do a lot to help clean up the area. This would be a great asset to the community.

  8. Correct. That would be 152 until of affordable housing at a location where it is badly needed.

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