Formerly La Placita Market, a neighbor wants to turn the space into a restaurant (photo courtesy of google maps)

After two months of delays, an acrimonious community meeting and two failed mediation meetings with neighbors, the San Francisco Planning Commission unanimously approved on Thursday plans for a small restaurant at the corner of 23rd and Bryant streets.

The restaurant’s owner, Yaron Milgrom, who also owns Local: Mission Eatery on 24th Street, met early opposition from the upstairs tenant and other neighbors who were concerned by the possibility of increased noise and changes to the character of the neighborhood. The restaurant will open sometime in March, Milgrom said.

The 590-square-foot restaurant with outdoor seating will serve a European-style breakfast and sustainable fish for dinner, along with beer and wine. It will be allowed to remain open from 6 a.m. to 10 p.m., but Milgrom said the restaurant will open at 8 a.m.

Those opposed to the new restaurant did not show up to speak at Thursday’s Planning Commission meeting. Other neighbors, however, spoke favorably about the business and the owner.

The experience was an eye-opener regarding the challenges of opening a restaurant, Milgrom said.

“The takeaway for me is you have to be proactive and engaging with neighbors even when you think what you are doing is valuable,” he said.

Milgrom was not required to hold community meetings, but did so after Supervisor David Campos requested one in January. After the meeting, in which some neighbors portrayed Milgrom as interested only in profiting at the expense of the neighborhood, two mediation meetings were held at Campos’ office. The parties failed to reach an agreement at those meetings, but it appears from the lack of opposition on Thursday that some objections were addressed.

The neighbors’ main concern was how the noise associated with outdoor seating would affect the residential neighborhood. Milgrom, who lives across the street from the restaurant, said he understood that concern, but that his business would fail without outdoor seating and a beer and wine license.

“My wife and children sleep across the street; our quality of life at home is highly correlated to the collective sleep of my house,” he told the commission in January. “I do not want to disturb that.”

Eric Arguello of the Lower 24th Street Merchants Association attended the mediation meetings, and said that even though a project might not appear controversial, community meetings are important.

“I am glad that it was worked out with the community,” Arguello said. “The project sponsor thought there wasn’t going to be people protesting. I think in some cases you need more outreach.”

Jessy Dobson, the upstairs tenant who had voiced concerns about noise, did not immediately respond to a phone call seeking comment.

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Rigoberto Hernandez

Rigoberto Hernandez is a journalism student at San Francisco State University. He has interned at The Oregonian and The Orange County Register, but prefers to report on the Mission District. In his spare time he can be found riding his bike around the city, going to Giants games and admiring the Stable building.

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  1. I lost count of the typos in this article. Is there an editor in charge of proofreading? I like mission local but come on, a quick edit would do wonders.

    1. Oops. I wish you had pointed them out, but we will look carefully now. Thanks for the head’s up, best, lc

  2. Of course locals in that part of the Mission are going to be skeptical of yet a another yuppie restaurant moving in. The clientele of their other location is 100% white, 100% foodie, 100% yuppy… Not exactly the demographic the neighbors are going to be excited about… Lines out the block due to the yuppe/foodie need to be at the latest/greatest thing, etc. are an annoyance for the neighborhood.

    1. Oh I totally forgot that no white foodie types live in the neighborhood. God, if someone said the same thing about a taqueria, it would be racism. I swear this idiotic city is making me sympathize with Republicans.

    2. Alejo, what demographic are you excited about? A xenophobic one? Time to realize this neighborhood is changing, as it always has and always will continue to do. Consider celebrating that our community has interested and inspired business owners that are sensitive and visionary and investing in our area, instead of reacting with tired, racist, classist rhetoric.

  3. “Those opposed to the new restaurant did not show up to speak at Thursday’s Planning Commission meeting.”

    speaks volumes, doesn’t it.

  4. I like TV shows about the Royals and want to be like them, so I buy expensive handbags.

    My computer job has estranged me from the emotional and physical world, so I pretend to like MOMA, and I bike up big hills.

    I want to boss people around to compensate for my insecurities, but am afraid to, so I pay waiters and chefs to be submissive to me.

    Although my life seems full, I am unsatisfied. Maybe if I spend more money I’ll feel better.

    Maybe I’ll also embrace a cause… like eating food without chemicals in it.

    Locals Corner will be a good thing for me.

    1. Sounds like you have a lot of problems that a therapist is better suited to help you with than a quiet, down-to-earth restaurant. That, or you’re just a troll.

  5. CHARACTER OF THE NEIGHBORHOOD???? What a joke! People The Miission is no longer a Latino neighborhood. If I want to kick it with my Latino folks I’m better off in The Excelsior, well, until the hipsters invade that hood too.

  6. This is a win for the community. Any time a liquor store is replaced by something other than a liquor store, it’s good.

    Trust me.

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