Challenging an Urban Myth

Illustration by Molly Oleson

En Español.

When Ana Rivero Rossi yells “go,” Todd Hanson darts out into traffic clutching a pair of hand-painted hearts tied together by a shoelace. With a flick of his wrist he heaves the hearts into the sky and watches as they soar through the air, full of possibilities. Or not. They drop to the street with a thump. He picks them up and heaves again.

It takes more than a few tries, but he gets them where he wants them: dangling from the telephone wires that stretch across 15th Street.

When the hearts begin to swing, Rossi and the crowd that has gathered to watch begin to cheer. The artists, who have been throwing hearts over wires around the city since October for a project they call “Love Aqui,” can rest assured that there is now an abundance of something in the air in this little pocket of the Mission.

“It’s about love,” says Rossi of the project. “Here. Now. In the present moment.”

It started in April of last year, when Rossi was crafting magnetic hearts and giving them away to people she felt a connection to. But the idea for the dangling hearts grew out of her curiosity about sneakers hanging from telephone wires. Originally from Spain, she often wondered about the story behind the American phenomenon.

“They intrigued me so much,” she says of the sneakers. “I asked a lot of people about it, and I seemed to get a lot of mixed responses.”

The urban myths she heard were about drugs, gangs, violence or claiming streets. She realized that the act of throwing sneakers over wires was an urban language. But it was a language that had come from a low, dark place.

“I thought, can I use their language and talk other things?” she says. “Can you talk humor, or can you talk love?”

It was then that she decided to use hearts as a universal sign of love, to speak a language that’s about love.

Rossi began making pairs of hearts out of old, flat air mattresses, painting them red and tying them together with shoelaces. For months, stacks of them sat in her studio at Art Explosion, waiting to be flung into the air.

Around the same time, Hanson was working on his own project about love. Encouraging people to stop and take a moment to acknowledge the love that they feel in their lives, he documented everything passersby wrote on airline baggage tags tied to a fence on Valencia Street in his “What Do You Love” installation.

When Rossi told a friend that she was looking for someone to help her toss the hearts, the friend gave her Hanson’s phone number. “He’s doing ridiculous things,” her friend said of Hanson. “He’ll probably help you.”

When Hanson heard about Rossi’s project, he was eager to help. “She needed a conspirator,” he says. He was already familiar with the language of sneakers over wires, and had been doing his own art in response to it. His stencil of a pair of untied sneakers that can be seen around the Mission urges viewers to question where the sneakers have come from. “Have they just fallen off the wire?” he asks.

And so, Hanson says, it was sort of fate that brought the two artists together to speak a new language in the streets. They began producing the hearts at his cottage in Noe Valley, where pieces of airless mattresses, grommets and grommet tools, a stapler, a hammer and a hot glue gun are scattered on an oriental rug.

The process involves cutting the mattresses into heart shapes, stapling the shapes together, stuffing them with whatever they can find to weigh them down, hammering grommets into them, sealing them, painting them, waiting for layers of paint to dry, shellacking them and tying them together.

And then comes the distribution — sometimes during the day, sometimes at night. Rossi and Hanson ride their bikes around the city looking for areas where they feel the hearts are energetically needed. Often it takes 45 minutes or more.

It’s hard to explain, Hanson says. But when they come across the right spot for a pair of hearts, they know it. “It just feels like it needs some love,” he says.

He estimates that they’ve let loose 14 or 15 pairs in a project that has become interactive and entertaining. “When people see it happening, they’re interested in it,” says Hanson, or “the heart guy,” as he’s become known. “I try to include people when I do things, so they’re not just an audience.”

People who have stumbled upon a toss have yelled things from cars, beeped horns and jumped off of bikes to be part of the excitement. They watch, wait, hold their breath, clap and laugh. They cheer when Hanson hooks the hearts on the wire and moan when he misses.

One man started dancing when he saw them throwing the hearts and yelled, “Love got to this town!”

Many people thank them for doing the project, and some even ask if they can give it a try. To which Hanson happily hands over the hearts.

“It takes as many as 10 times to get ’em up there,” he says. “I can’t necessarily control what happens to them.”

Those who haven’t stumbled upon the artists in action are still able to guess what the language may be about. Long after Hanson and Rossi have left the pair of hearts above 15th Street, Shakarri Miller, 17, stares up at them. When asked what she thinks they mean, she replies, “Hopefully love and peace.”

And when Kathi, visiting from Austria and strolling down a muraled alley, notices a pair of hearts above, she says that if the dangling sneakers are really about gangs and rivalry, then putting the hearts up is a nice counter-activity. “To me, hearts are about community,” she says. “If they’re in a public space, then it means something positive.”

So far, “Love Aqui” has spread across San Francisco and, through pairs of hearts given to friends, as far as New York, Mexico and Paris.

As for the future of the project, Hanson and Rossi say they’re not sure where it’s going, but they’ll find out along the way.

For now, they’ll keep heaving their hearts into the sky, hoping that more and more people begin to speak their language.

“It’s my own way of knowing that love is present,” Rossi says. “That it’s inside of us. That it’s universal, and that there is not a lack of it, but an abundance of it.”




Subscribe to Mission Local's daily newsletter


Filed under: AP, Art, Front Page

You may also like:

4 Comments

  1. Ockysays

    I’ve been throwing old sneakers up onto telephone wires since I was a kid. It’s something kids do, nothing to do with marking gang territory.

  2. herminio

    How is this not littering or something?

  3. Ana I’m so proud of you!! This is a really terrific project and it fits both your spirit and this moment in time!! Congratulations on an amazing endeavor!!!

  4. Florencia

    QUE LINDO PROYECTO ANITA! CONGRATULATIONS! QUE EL AMOR SE CONTINUE DIFUNDIENDO POR EL MUNDO!
    FLOR

Comments are closed.

Full name required to post. For full details, read our Policy