People walk dogs and ride bicycles along a street with rows of houses and apartment buildings in the background on a clear day.
At Sunset Dunes, along the Great Highway. Photo by Kelly Waldron.

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Proposition G, the ballot measure to bring vehicles back to the Upper Great Highway on weekdays, is on track to fail. Partial results show the proposition is trailing with 63% voting no.

The measure was put on the ballot to reopen the Great Highway to cars after neighborhood residents gathered more than 15,000 signatures. 

Since then, it has been an uphill battle for the Prop. G campaign to convince San Francisco voters, for the third time in four years, that Sunset Dunes park should close on weekdays to make way for car traffic. Most recently, city voters in 2024 voted 55 to 45 to permanently close the road. 

“We can keep the dunes open,” said Elizabeth Boyarsky, a Westside resident for 25 years, as she exited a polling place on Tuesday morning. “I’m just so sick of it. Let’s just put this to rest, people. We have bigger fish to fry.” 

The opponents of Prop. G, spearheaded by the nonprofit Friends of Sunset Dunes, raised over $821,000 in donations in 2026, about five times as much as the $157,000 raised by Prop. G.

The biggest donors to the pro-park side have been tech executives like Yelp CEO Jeremy Stoppelman, who gave $400,000, and Laura Yakovenko, wife of cryptocurrency entrepreneur Anatoly Yakovenko, who donated $200,000.

For pro-park advocates, Sunset Dunes is itself the biggest campaign asset — weekend after weekend, making the case to park-goers that this amenity should stay. 

Critics of the road closure have argued that the road should be shared among drivers, cyclists and pedestrians. They pushed the Prop. G “compromise,” in which the road would have been open to cars on weekdays and closed for recreation on weekends. 

The road closure, Prop. G proponents said, led to traffic spilling onto nearby residential streets, bringing speeding and frustrated drivers to the previously quieter streets and raising traffic-safety concerns. 

“You have more frustrated drivers going on smaller streets,” said Jamie Hughes, the campaign spokesperson for Prop. G.

And, the Yes on G campaign said, the road is a class issue: Many of its supporters are working-class people who rely on driving to get to work and drop off their kids at school, they argue, and cannot enjoy the benefits of the park on weekdays as more affluent city residents from other neighborhood can. 

The fight over the future of the Great Highway dates back to the pandemic. The stretch of road between Lincoln Way and Sloat Boulevard was closed to the public in April 2020 when the city shut down to create a safe outdoor space. Supervisors in 2021, as the city reopened, shortened that to weekends and holidays.

San Francisco voters then rejected an attempt in 2022 to open the Great Highway to cars (Prop. I), and in 2024 voted to make the closure permanent (Prop. K). The latter measure, put on the ballot by Supervisor Joel Engardio, cost him his job in a subsequent recall.

Prop. K passed citywide 55-45 but was unpopular in the Westside, which voted 64% against it. The new oceanfront park, Sunset Dunes, opened five months after that election. 

The fate of the two-mile road has been one of the most divisive issues in the Sunset. 

In the District 4 election this past June to replace the recalled Engardio, the Great Highway was a question at almost every candidates’ forum, and was frequently brought up when candidates went doorknocking. 

Supervisor Alan Wong, after his appointment, worked to put a measure on the ballot himself without success. More recently, it has even become a proxy battle in the city’s congressional race, and was the subject of multiple lawsuits. 

Junyao covers San Francisco's Westside, from the Richmond to the Sunset. She joined Mission Local in 2023 as a California Local News Fellow, after receiving her Master’s degree from UC Berkeley Graduate School of Journalism. Junyao lives in the Inner Sunset. You can find her skating at Golden Gate Park or getting a scoop at Hometown Creamery.

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