A geometric patterned quilt with pink, blue, and green diamonds is displayed in front of a colorful graffiti-covered wall.
Sarah Cain showed off her quilt pattern in the Bayview, which was inspired by the mural. Photo curtsey to Sarah Cain.

โ€œExcelsior Buzzโ€ is a recurring column on changes, tidbits and other news from the Excelsior. Got news? Send us tips at xueer@missionlocal.com.


A person stands in the center of a mostly empty room with black shelves, a large window, and a rug, raising both arms and smiling at the camera.
Sarah Cain stood in her upcoming quilt store at 1021 Geneve Ave. Photo curtsey to Sarah Cain.

The Excelsior is getting a new stitch: City Made Quilts, a custom quilt shop, is coming to 1021 Geneva Ave. between Paris and Lisbon streets. 

Owner Sarah Cain has been sewing her love letter to San Francisco one quilt at a time for more than a decade now. And this August, she’s turning that passion into a business. Cain describes the shop as patching a hole in the city’s fabric landscape. 

โ€œWe have a lot of garment shops and fabric [shops] for making clothing,โ€ Cain said. โ€œBut nothing for quilts.โ€

City Made Quilts is one of the new businesses that benefit from a city grant program offering between $50,000 and $100,000 to fill empty storefronts along the Excelsior’s commercial corridors.

Previously, Cain ran a pattern-design business from home and has been working as a licensed marriage and family therapist and in behavioral health for the last 20 years. 

Cain said her husband spotted the opportunity and encouraged her to apply. She did, on a whim, and walked away with $50,000, helping her set up shop at the space on Geneva Avenue that used to house a carpet store. Along with Cain’s quilt shop, the Excelsior is also welcoming a comics shop and an arcade

A blue and white geometric patterned quilt hangs in front of a row of ornate, Victorian-style houses on a city sidewalk.
Sarah Cain showed off her quilt pattern in the Haight, which was inspired by the architecture in the Haight. Photo curtsey to Sarah Cain.

A native of Modesto in the Central Valley who moved to San Francisco in 2013 with her husband, Cain has long drawn inspiration from the city’s streets and architecture. 

Her quilt pattern designs reflect that: one called โ€œHaightโ€ captures the neighborhood’s ornate Victorians. The โ€œLombardโ€ uses circles and zigzags to imitate the famous crooked street, and a recent โ€œHunters Point quiltโ€ draws color and sharp lines from a new mural at Third Street and Hudson Avenue on the side of an auto shop in the Bayview, where Cain currently lives with her husband and daughter. 

โ€œI’m super excited!โ€ Cains said. โ€œJust to share the love of quilting, and also bring the supplies to the quilters in the city who need it.โ€


A crowd of people stands inside a dimly lit bar, watching a sports game on a large screen. String lights hang from the ceiling, creating a lively atmosphere.
Soccer fans packed The Korner Store, a Korean restaurant at 4516 Mission St. at Santa Rosa Avenue n June 18, 2026. Photo curtsey to Laura Padilla.

The Internet has been obsessed with the FIFA World Cup, and even moreso with people who are watching it.

Japanese fans have gone viral for enjoying the juicy barbecue in Texas and getting emotional over the free chips and salsa at Mexican restaurants.

Scottish fans have reportedly nearly depleted Boston’s beer supply. Norwegian fans have been taking over subways and escalators in New York City, Viking-row style.

San Francisco wants in on the fun, too.

The city is setting up โ€œGoal Rush watch partiesโ€ spanning six areas, a collaboration between the San Francisco Municipal Transportation Agency and the San Francisco Chamber of Commerce. The Excelsior is one of them. 

Two of the places to watch the game are Bravo Pizza at 5145 Mission St. at Geneva Avenue and Media Cancha Restaurante at 4995 Mission St. at Italy Avenue. Will these go viral? 

Even though not on the official city list, The Korner Store, a Korean restaurant at 4516 Mission St. at Santa Rosa Avenue, is also hosting watch parties.

The earliest will be on June 24, Wednesday, at 6 p.m. for a game between Korea and South Africa, featuring a $25 all-you-can-eat anju food buffet (meaning food served with booze). Doors will open at 5 p.m., so arrive early to grab a seat.

Want to learn about where else in the city to watch a game with fellow soccer fans? Check out Mission Local‘s guide here


Intersection with traffic, utility and service vehicles, crosswalks, overhead wires, and buildings with murals and storefronts under a partly cloudy sky.
The intersection at Mission Street and Persia Avenue on Feb. 20, 2026. Photo by Mariana Garcia.

Join your neighbors in cleaning up the streets of the Excelsior this Saturday, June 27, from 11 a.m. to noon.

The free event, organized by Civic Joy Fund, a beautification initiative under nonprofit Civic Space Foundation, and Refuse Refuse San Francisco, a volunteer street-cleanup organization

You will meet others outside the Recovery Room, a bar at 4528 Mission St. between Santa Rosa Avenue and Harrington Street, to grab cleaning supplies from the crew. Food and refreshments will follow after the cleanup.

Don’t worry if you miss the date, as this is a recurring event every Saturday until at least the end of the year, according to the event sign-up page.


A mural in the Excelsior District reads “Be Kind To Yourself” on Feb. 20, 2026. Photo by Mariana Garcia.

Another volunteer opportunity is at the Family Connections Center in the Excelsior at 5016 Mission St. near Seneca Avenue for the monthly Friday Family Fun Night, where children and their families get together to do special projects together. 

The upcoming fun night for June will be at 4 p.m. on Friday, June 26, at the Family Connections Center, which is a San Francisco-based nonprofit helping low-income families with child support and education.

You can sign up here to help set up and run activities, greet families and answer their questions, manage snacks and drinks and clean up afterwards. 

Xueer works on data and covers the Excelsior. She joined Mission Local as part the inaugural cohort of the California Local News Fellowship in 2023.

Xueer is a bilingual journalist fluent in Mandarin. She graduated from UC Berkeley Graduate School of Journalism with a Master's Degree. In her downtime, she enjoys cooking and scuba diving.

You can reach her securely on Signal @xueerlu.77.

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