Two people walk along a painted path near a sandy beach, with traffic lights, some vegetation, and cloudy skies in the background.
Two seniors take a stroll on Sunset Dunes. Photo by Junyao Yang.

On the surface, District 4 often feels like a nice, quiet little beach community — and its denizens aim to keep it nice and quiet.

The semi-attached bungalows wend their way up and down the former dunes and everything comes to rest in the bosom of the Pacific Ocean. 

Don’t believe it. Like all those quaint bed-and-breakfasts frequented by Jessica Fletcher  — where people were invariably murdered (it was right there in the title: “Murder, She Wrote”) — there is anger here looming just beneath the sand. Seething anger. And that makes June’s special election hard to predict. 

But not impossible: Thus far, our predictions have been on the money. In December, we wrote that the race for District 4’s next supervisor would be a “bruising and reductive” contest and that’s sure as hell taking shape.

The District 4 special election is on course to be the loudest and silliest political contest in recent memory in San Francisco. We predicted this as well, and, lo, it has come to pass. 

As we laid it out last year, there were three major issues fueling this race — and making it so loud and silly. They are: 

  • Re-litigating the mayor’s zoning plan; 
  • Re-re-litigating the city-wide ballot measure to convert the Great Highway into highway-like park; 
  • A fervent preoccupation with crime in one of the city’s safest neighborhoods. 

All of this is happening. And, to boot, fantastic amounts of money are being poured into this race, which acts as a force multiplier for the loudness and silliness. 

San Francisco has long been a costly place to do business and run campaigns. But, in recent years, the wealthiest among us have realized that the table stakes for politics are far, far lower than other preoccupations of the donor class.

As we put it before, for 1 to 2 percent of the cost of a Van Gogh, a wealthy individual or consortium of wealthy individuals can have a transformative effect on this city. 

Buying a politician, either legally or illegally, remains one of the last great bargains in San Francisco.    

Two men in suits stand in front of microphones from news outlets, speaking outdoors with a group of people and houses in the background.
San Francisco’s Sunset District welcomes its new supervisor Alan Wong on Dec. 1, 2025. Photo by Yujie Zhou.

In December, Mayor Daniel Lurie appointed Alan Wong to the vacant District 4 seat. Following the recalled Joel Engardio and the mayor’s disastrous installation of Beya Alcaraz, that Lady Jane Grey of San Francisco, Wong was the third District 4 supe in the course of four months. 

This level of turmoil befitting a Latin American junta is, again, incongruous for a nice, quiet little beach community. But, again, don’t believe it; this is a place where odd stuff happens.

District 4 voters have managed to elect two representatives who later spent time in federal prison: Leland Yee and Ed Jew. Other than Dan White, who murdered Mayor George Moscone and Supervisor Harvey Milk, the only supes to be incarcerated have been from District 4.

And, for what it’s worth, both of them went down for on-the-job crimes.

After redistricting shifted D4’s geographic and political terrain, Gordon Mar in 2022 became the first incumbent supervisor in the era of district elections to lose a re-election bid.

Joel Engardio, who beat Mar after being grafted into D4 along with three conservative-voting precincts, then became the first supervisor to be recalled after he championed putting Sunset Dunes up for a vote.

If not for the appointments of popular supervisors Carmen Chu and Katy Tang — two highly competent and highly undramatic public servants who had no designs on political life —  who knows what strange and terrible people the voters of District 4 may have elected?

In the era of district elections, no D4 supervisor has served two full terms. No district has run through more representatives than District 4.

So, there’s wildness here in the Sunset. If it’s not clear on a day-to-day basis, it’s crystal clear over time. 

A group of people, including a police officer and professionals, are gathered inside a restaurant, some seated and some standing, listening attentively.
Finalists of the District 4 supervisor seat gathered at Hole in the Wall Pizza on Nov. 24, 2025. Photo by Junyao Yang.

In his first days on the job, Supervisor Alan Wong provided the seventh vote for a plan to upzone much of the city, including the Westside — a plan inducing a collective eye twitch across vast swaths of his district.

Wong followed that up by failing to wrangle a fourth signature on a proposed ballot measure that would have made the city’s voters re-do the vote on the Great Highway, which demonstrated a leaden political touch. 

As we put it in December, Wong — or, more accurately, his backers — would be less likely to focus on the limited achievements of a fledgling supe and, instead “deflect from Wong’s shortcomings … by attempting to render [challenger Natalie] Gee unelectable. This is already underway via attempts to immolate Natalie Gee as an anti-police extremist.”

And it continues: Last week, a Political Action Committee tied to Mayor Lurie plastered Sunset residents’ homes with a mailer emblazoned with an unflattering photo of Gee and adorned with quotes from the police union president claiming that Gee wants to take guns away from cops. 

Sounds like a crazy idea! It would be, but Gee has confirmed that the answer in the questionnaire cited by the police union boss is not a call to disarm police but, rather, for police to use less-lethal weapons when possible in lieu of guns. She does not support banning police from carrying guns because, again, that would be crazy.

Funny thing, though: In that same 2020 questionnaire, Wong called for the police budget to be cut by 25 percent. He also did not support arming the San Francisco Police Department with Tasers. If anything, his answers on policing were more progressive than Gee’s. 

Also, once more with feeling, it’s not The Bronx 1977 redux in the Outer Sunset. It is one of the safest parts of a safe city. Even in recent years, you could skate from 19th Avenue to La Playa on broken auto glass — but, in 2026, even property crimes are way down.

So, a hyperbolic focus on public safety is reductive and silly. As is the notion that a district supervisor with a staff of four is the focal point for issues of crime, punishment and police staffing, all of which are centralized matters under the aegis of the mayor. 

Politicians’ views evolve, and there are nuanced discussions to be had about public safety. But they’re not happening here.

A yellow storefront sign reads "SUNSET 2161 IRVING ST." with a Farmers Insurance sign in the window above and a no parking street sign to the right.
Business sign in the Sunset District on April 17, 2026. Photo by Zoe Malen

No matter what your feelings on the mayor’s upzoning plan, that’s a done deal. 

One could argue that Great Highway/Sunset Dunes is a relevant issue as the vast majority of District 4 residents voted in opposition to the formation of the park, and it’s likely we’ll be voting again in November after a signature-gathering drive.

But nearly 55 percent of voters approved this park not quite two years ago. It’s fanciful to think that, after thousands of voters have visited it — and gotten used to it —  that a majority of them will turn around and vote to tear it out and reinstall a windswept highway.

And yet, these are the issues getting the most play in this race: Hand-waving about a done-deal zoning plan, calling for the installation of a Great Highway on top of Great Highway and pushing distorted and hyperbolic crime narratives during a time of citywide and nationwide crime reductions.

But it gets better: All of this is being undertaken through a tsunami of third-party cash. 

Vast sums of money are flowing into the sleepy Sunset to further rile everyone up. In a sign of possible ranked-choice voting machinations to come, Wong’s opponents last week linked arms to protest what they decried as a potential million-dollar buy-in for a six-month gig (whomever wins in June must run again in November). 

The ascendant political strategy in San Francisco is to carpet-bomb even district-level elections with torrents of cash.

As you’d suspect, it is usually more beneficial to be rich and famous than poor and unknown. But big-dollar gifts from the usual suspects of wealthy donors did little to save Engardio.

The notion of Uncle Pennybags removing his spats and rolling up his striped trousers to spread his dollars in the nice, quiet little beach community of District 4 may even have been counterproductive. 

The antipathy voters felt for Engardio does not likely mirror their feelings for the newcomer Wong. So it remains to be seen if that dynamic will be repeated in June. 

That’s something to watch. How this all turns out will be, to adapt the Arte Johnson line, very interesting. But silly.  

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Joe is a columnist and the managing editor of Mission Local. He was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left.

“Your humble narrator” was a writer and columnist for SF Weekly from 2007 to 2015, and a senior editor at San Francisco Magazine from 2015 to 2017. You may also have read his work in the Guardian (U.S. and U.K.); San Francisco Public Press; San Francisco Chronicle; San Francisco Examiner; Dallas Morning News; and elsewhere.

He resides in the Excelsior with his wife and three (!) kids, 4.3 miles from his birthplace and 5,474 from hers.

The Northern California branch of the Society of Professional Journalists named Eskenazi the 2019 Journalist of the Year.

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18 Comments

  1. “ there are nuanced discussions to be had about public safety” — never going to happen as long as the POA and the biillionaire tech cabal of Moritz, Larsen et al continue to scream fear and lies without reason, much less shame

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  2. As your excellent publication has reported, billionaire venture capitalist Michael Moritz and GROWSF (aka BROSF) continue to dump obscene amounts of ca$h to try to influence outcomes in local supervisor races and ballot measures. BROSF claimed Engardio had a “mandate” after D4 was gerrymandered and incumbent Gordon Mar barely lost his seat by a cat whisker (140? votes). BROSF is the spawn of Garry “die slow” Tan……a toxic “gift” that, like cancer, keeps metastasizing in our local elections.

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    1. But what’s the money being spent against? Is Gee a progressive populist who wants to articulate government to serve residents with a range of Mamdani like priorities like fast free buses, free childcare and a rent freeze?

      Or is she a member of the junior partners in the political class, city family, who will be a dutiful technician connecting politically wired nonprofits and public sector unions to pipelines of tax revenues?

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        1. You got pro park groups, the ones injected their toxicity politics into closing great highway to make it more unsafe nearby, has thrown support to Gee. So no on Gee. Community has opposed anyone who want to deter police. Gee answering that taser question still shown she still have this anti police ideology while Alan has shown slightly. Both no. 1. Albert Chow 2. Alan Wong 3. David Lee as many community has ranked that way

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  3. I see less silly issues at play in this race: notably, as Mission Local reported, all of the non-Wong candidates — Gee, Greco, Lee, and Chow — oppose the mayor’s tax cut on the rich to the tune of $500 million over the next five years, which was voter-approved to go toward affordable housing.

    https://missionlocal.org/2026/04/sf-election-district-4-transfer-tax-build-act/

    And it’s possible to read the anger over the zoning plan more charitably: The mayor didn’t just upzone, he did so in a context of austerity where affordable housing is deeply underfunded at all levels of government, and continues to be cut. That’s a recipe for housing only the affluent.

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  4. “If not for the appointments of popular supervisors Carmen Chu and Katy Tang — two highly competent and highly undramatic public servants who had no designs on political life — who knows what strange and terrible people the voters of District 4 may have elected?”

    Incredible

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  5. Finally, the political czars east of Twin Peaks are paying attention to
    their step-child, a.k.a., The Sunset. Let the $$$ pour in. And, let
    the czars eat at the dining restaurants ( minus the many which have closed)
    in the Outer Sunset.

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  6. “yet these are the issues getting the most play in this race: hand-waving …”
    It’s to make a point. It looks like the West side keeps getting things dumped on them that they specifically don’t want (it goes beyond UGH). At the same time, all these sudo fighting provides a smoke screen to avoid touching issues that do deserve attention. But require finding truckloads of funds, which need to come from the east side, as well as money from the State and D.C., from the top of my head, in no particular order:
    – Underground LRV/BART on Geary, fixing the N from Judah&9th to Sunset tunnel
    – Completing undergrounding utility lines
    – Extending the auxiliary water supply system
    – Housing: Seeing through the Stonestown development (that’s 3500 “in the pipeline” homes BTW). That’s a nice one you would think, as it might earn considerable politic capital in our housing bar fight
    – Keep UGH and the water treatment plant at Sloat from falling into the sea

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  7. A Walgreens closed recently in the Richmond. Just because a neighborhood is safe doesn’t mean crime isn’t hurting residents. In the Sunset people can be eating dinner and have a crazy fentanyl user bang on the window. We need to imprison fentanyl dealers. Also losing time to ask security to open a window cabinet at Walgreens wastes valuable time which could be spent teaching your children to read or do math better or exercising or buying food. We also pay more money due to shoplifters. It’s important we imprison those who break windows, and pianos in Golden Gate Park, and that we make anyone considering shoplifting fearful enough of suffering a jail sentence to forego the unearned joy of free stuff. They need to fear suffering and punishment more than bask in potential joy. Consequences have to matter and it is important to have law enforcement. When you compare the average income of the Sunset, it’s busy hard-working people who studied a lot as kids and obey the law, with a few exceptions like Yee and Jew. Compared to many places of equal income, they suffer more crime and inconvenience. No one casually steals candy and beer in Palo Alto or Belmont with no fear of arrest and spending significant time in a jail. We must spend more on law enforcement and punishment to deter bad behavior. Also, most in the Sunset enjoy that drive and there was already way more park space there than needed. I recall walking along the highway in the park space next to the driving lanes and having plenty of space. We need to restore the great highway to improve the quality of life of people who live in the Sunset, not those who just visit once a year to go to a park and don’t admire or respect the tremendous work ethic in terms of work hours, hours studied per week as kids, reading habits, and dedication to children and families as represented by the disciplined residents of the Sunset District. We have lower drug use than the rest of the city as well, better health statistics, more time reading and growing intellectually, and lower divorce rates. We should be proud.

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  8. Wouldn’t it be funny if Engardio won the election through write-in votes.

    It’s true, with ranked choice voting you can write in any candidate you want without throwing away your vote. Go down to the blank line at the bottom, write in your candidate of choice, then fill in the circle in the first choice column.

    If your first choice doesn’t win, your vote goes to your second choice, so your vote isn’t thrown away.

    This is gonna be fun.

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  9. North Beach resident and TL worker here. I have surfed and parked daily on La Playa/lesser Great HIghway near Judah for thirty years and am in disbelief at the gutter conditions and lack of sanitation (why is there no parking regulation or street cleaning??!!)

    I can’t say that I’ve witnessed the awful looking car inhabitants and tweakers committing reportable crimes but certainly where there is smoke there must be fire. At the least there is hard-drug dealing around 7-Eleven and an impressive feeling of lawlessness and squalor.

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  10. Re: “focusing on crime in one of the safest neighborhoods” being “reductive and silly”

    San Franciscans can and do cross district lines and encounter, for example, the Tenderloin, West SoMa, and Mission ‘containment zones’ for barely policed crime that have been covered recently on ML. Getting from D4 to many other parts of the city requires traveling through these areas. Since supervisors make rules for the whole city it’s no surprise D4 voters and observers are paying attention to what’s going on a couple miles away even if their own neighborhoods are relatively safer.

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  11. “Re-re-litigating the city-wide ballot measure to convert the Great Highway into highway-like park”…

    without taking a side on the issue, people feel that something was taken from them by others who dont live in the area. A failure of democracy.

    So recalls, more ballot measures, reminds one of from the Denzel meme: “Im leaving here with something!”

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