A man in a suit speaks at a podium labeled "Global Climate Action Summit" with a microphone and teleprompter in front of him.
Marc Benioff at the Global Climate Action Summit in 2018. Photo credit Nikki Ritcher Photography.

Salesforce co-founder and CEO Marc Russell Benioff is 61 years old, which is too young to be bleating endlessly about San Francisco defunding its police and being overrun by crime.

Vast wealth does not confer subject-matter expertise. It doesn’t make you a theologian or a doctor or a political scientist. 

The objective truth is that San Francisco never defunded its police, as more than one mayor — the person responsible for San Francisco’s budget and San Francisco’s police — has made clear to Benioff and everyone else. The police budget is at an all-time high. 

This barstool talk would be embarrassing enough at a family gathering, let alone within earshot of the New York Times just days before his own company’s sprawling  Dreamforce conference, which commenced today

It is Benioff’s prerogative to praise President Trump, as he did in the Times. Oligarchs slipping on the armband to appease and flatter a narcissistic kleptocrat is hardly anything new. But it’s a different thing for Benioff to call for Trump to deploy the National Guard to San Francisco. And wouldn’t you know it, he did that, too. 

Vast wealth, again, does not confer subject-matter expertise. And it does not counter objective facts.

Benioff subsequently attempted to walk back his call for National Guard intervention hard enough as to resemble John Cleese and the Ministry of Silly Walks by claiming he merely wants to see proper police staffing.

So it’s worth noting that armed National Guardsmen do not — and cannot — assume the tasks of local law-enforcement. 

As unnerving and disheartening as San Francisco’s overt misery and drug use and mental instability can be, that’s not the same thing as crime.

Reported San Francisco crime, which was already low, is down nearly a third. Homicides are on track for their lowest yearly total since Dwight Eisenhower was in the White House and the Giants were playing in Manhattan.

Subjectively, you may not feel safe in San Francisco. Objectively, you’ve rarely been safer.

Alas, most of us will not be billionaires. But, in the worst of all arrangements, the billionaires’ ability to disregard and bury inconvenient facts is now a feature of modern life for all of us, regardless of income level. Facts, today, matter less and less. 

Marc Benioff said cavalier and crassly stupid things to the newspaper of record, and then ungracefully attempted to walk them back — starting with an in-house message to the 84,000 captive readers of the “All Salesforce” Slack channel in which he published the anodyne statement he later tweeted

But this is San Francisco, and vaingloriousness loves company. To wit: 

  • “I can’t be silent any longer,” tweeted DA Brooke Jenkins on Oct. 10 shortly after Benioff’s quotes ran in the Times. “Let me be clear,” she addressed a hypothetical federal officer, “If you come to San Francisco and illegally harass our residents, use excessive force or cross any other boundaries that the law proscribes, I will not hesitate to do my job and hold you accountable just like I do other violators of the law every single day.” 

At last a burning question was answered: What will it take for Jenkins to prosecute a police officer for on-the-job misconduct? Apparently, you have to be from somewhere else. 

  • Supervisor Matt Dorsey tweeted that Benioff’s words were “a slap in the face” to the city. True, but moreso to the cops and to Matt Dorsey, who only got $50,000 from Benioff for Dorsey and Aaron Peskin’s doomed Rube Goldberg ballot initiative to retain officers by paying them pensions and salaries simultaneously. 

Making this into a reductive argument about police staffing glosses over the epochal detail that federal troops cannot act as local law-enforcement and Trump’s troop deployments have repeatedly been ruled illegal by his own judicial appointees

San Francisco has hundreds fewer cops than the charter-mandated tally. But even when the department was fully staffed, the Tenderloin and SoMa were beset with poverty, misery and drug-use.

As noted above, crime rates and homicide levels are better now. You’re not going to believe this, but San Francisco’s problems are more difficult to solve than sending in the cavalry. 

  • In the wake of Benioff’s invitation to send in the guard, the public pressure group Blueprint, the reanimated remains of imploded public pressure group TogetherSF, plugged  a (since canceled) rally against federal intervention to be helmed by Jenkins. But this is curious: These wealthy groups last year went all-in on mayoral candidate Mark Farrell, who favored calling in armed National Guardsmen to quell the city’s drug problems. This would be a strange and terrible development, even with a president who respected the rule of law. 

Incidentally, when Gov. Gavin Newsom tapped the California Highway Patrol and National Guard in 2023 to tackle San Francisco’s drug problem, it didn’t involve armed troops in camouflage patrolling the Tenderloin.

Instead, it was all behind-the-scenes investigative and administrative work; stuff like tying neighborhood dealers to a cartel running out of the Central Valley. 

Federal aid of this sort would be welcomed again in San Francisco, and would probably be offered by authorities who actually cared to address the city’s actual problems, instead of reveling in the power play of sending troops to occupy Baghdad by the Bay. 

  • Even Neighbors for a Better San Francisco announced it will erect billboards in Mar-a-Lago and D.C. reading “Dear Mr Trump: No thanks, we’re good. xo San Francisco.”

That seems awfully provocative, which is the exact opposite of Mayor Daniel Lurie’s tack to never mention the feds, or even name the president. 

Lurie has also made it clear that he has no desire to work with the big-money group or its director, Jay Cheng.

If Neighbors were to goad the president into harassing San Francisco, thereby giving itself political relevance and causing trouble for a mayor who has frozen it out — well, that would be unfortunate for the rest of us. 

A large group of people stand outdoors holding "Yes on C" signs, supporting a homeless housing measure, with palm trees and blue sky in the background.
Marc Benioff towers over other Prop. C supporters in 2018 — in more ways than one.

Again, most of us will not be billionaires. But what’s the point of being one if you’re still a groveling sycophant? Or, as it was more artfully put in the King James version: For what shall it profit a man, if he shall gain the whole world, and lose his own soul? 

On the other hand, what good is a soul? It can’t get you power or influence or a chance to talk up MissionForce with the commander-in-chief. 

A dozen or so years ago, when Democrats were in the White House, Benioff was running through the dress rehearsal of his keynote speech for Dreamforce at the Masonic Auditorium.

Salesforce workers are encouraged to attend these rehearsals and, in front of this vast room of his employees, Benioff purportedly flubbed one of his lines, unintentionally understating a dollar figure. Hey, no problem: That’s what rehearsal is for. It’s what came next that’s notable. 

Benioff laughed off the miscue with an off-the-cuff joke, allegedly stating something along the lines of how lying about numbers made him sound like a Republican. Everyone laughed. 

It’s worth noting that the capacity of the Masonic Auditorium is just shy of 3,500. And Benioff purportedly felt comfortable saying something like this in front of a very big room. 

Years later, in 2018, Benioff and Salesforce were the major donors behind Prop. C, which taxed businesses up to 0.5 percent after their first $50 million gross to fund housing and homeless services. 

At the time, Benioff roasted his fellow rich CEOs who opposed Prop. C. Jack Dorsey, then CEO of Twitter and Square, turned out to be a perfect foil: The public was none too sympathetic to the plight of a CEO made to pay a fraction of a percent to the least fortunate on revenue over $50 million on his second Fortune 500 company. 

But, in retrospect, it does warrant mentioning that, the way Prop. C is structured, Salesforce is taxed a lower amount than other businesses — businesses that gross far less than Salesforce. It also warrants mentioning that Salesforce, according to the Institute on Taxation and Economic Policy, paid no federal income tax between 2018 and 2020. 

And perhaps this is why Benioff’s purported ease maligning Republicans a dozen years ago and his role pushing Prop. C may not ever have meant what people assumed at the time.

A wealthy person donating to his preferred causes is very different than a government taxing its richest people and entities and using the proceeds to fund actual social programs. 

Benioff has, gradually, if not suddenly, detached from San Francisco. This was reported in an excellent San Francisco Standard article last week and, last year, by NPR. In that story, Benioff was recounted as attempting to kill the article by inveighing upon NPR higher-ups.

He also purportedly unnerved the author by telling her he knew her exact whereabouts as well as “personal details” about her and her family. 

That’s disturbing. And a billionaire’s company paying no federal taxes is not “liberal” or even “woke,” as Benioff was vapidly labeled in the days of yore. So perhaps it’s best to respect Benioff’s obvious generosity without making facile suppositions about what’s behind it all. 

As is the case with the military troops Benioff would have marching through his hometown’s streets, we salute the rank, not the man. 

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Managing Editor/Columnist. Joe was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left.

“Your humble narrator” was a writer and columnist for SF Weekly from 2007 to 2015, and a senior editor at San Francisco Magazine from 2015 to 2017. You may also have read his work in the Guardian (U.S. and U.K.); San Francisco Public Press; San Francisco Chronicle; San Francisco Examiner; Dallas Morning News; and elsewhere.

He resides in the Excelsior with his wife and three (!) kids, 4.3 miles from his birthplace and 5,474 from hers.

The Northern California branch of the Society of Professional Journalists named Eskenazi the 2019 Journalist of the Year.

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36 Comments

  1. “Vast wealth does not confer subject-matter expertise. It doesn’t make you a theologian or a doctor or a political scientist. ”

    And it most definitely does not make someone honest.

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    1. We need to dispense with this celebration of expertise.

      “An expert is someone who articulates the needs of those in power.”

      –Henry Kissinger, who, if nobody else, knew.

      Science is not comprised of “experts.”

      Science is a process where ideas are refined through relentless critique and reevaluation.

      Articulating the needs of those in power is the opposite of refining approximations of the truth through testing.

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      1. Don’t quote the typical Republican traitor Henry Kissinger who said, “The illegal we do immediately. The unconstitutional takes a little longer.”

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  2. It’s disappointing to see influential figures like Marc Benioff suggesting such drastic measures. Instead of focusing on militarizing our cities, we should be discussing real solutions to the challenges San Francisco faces. Let’s work together to build a better community rather than resorting to fear tactics.

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  3. I think it’s really concerning how some leaders are calling for extreme measures like deploying the National Guard in response to local issues. It feels like a lack of understanding of the real problems we’re facing and just a way to deflect responsibility. We need solutions that actually address the root causes, not more militarization of our communities.

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  4. I love how all the statistics are right there, but stupid people are CONVINCED that the sky is falling because they saw it on Fox Entertainment Network. While rich people are convinced to say something about it, because the executive has shown it’s willingness to abuse it’s power to the detriment of it’s opponents and enrichment of allies.

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  5. Joe Eskenazi’s writing and reporting (among others at Mission Local) consistently remind me why I support local news organizations. Worth every penny. I don’t need news to provide solutions, I need the news to investigate, report and inform. Mission Local continues to do top notch work and I’m proud to support their efforts. Thanks!

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  6. The ownership class literally wants a fascist military to invade San Francisco. TAX THE F-ING RICH ALREADY. And if for some reason that forced rich jerks like Benioff to leave SF (it wouldn’t), WE’D BE BETTER OFF!

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  7. This line is gold!: “A wealthy person donating to his preferred causes is very different than a government taxing its richest people and entities and using the proceeds to fund actual social programs.” Benioff had me fooled for a while thinking he was one of the “good billionaires” but the truth is that label doesn’t exist. When these people put such large sums of money as donations, they don’t do it out of the goodness of their hearts. They seek to control the government and the narrative of the city. They believe that their “investment” grants them ownership and the ability to influence the city’s direction according to their own interests, without even a fleeting thought of everyone else that lives here.
    There are no good billionaires, or millionaires for that matter. There are people with personal interests disguised as charity.

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  8. Don’t take Benioff at his word that he’s worried about crime. He’s the founder of a data company and deeply embedded in SF politics–he knows very well that crime here is lower than it’s been in decades. So, if it’s not about crime, why did he say it? Follow the money! There’s probably something he wants from Trump (a merger approved? lawsuit to go away? regulation changed? tariff waived?) and this was his way of getting the administration’s attention.

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  9. “National Guardsmen do not — and cannot”
    As we all know by now, moving Nation Guard around and other actions are purely performative. For show, to impress on TV, distinctly not about pursuing anything useful really.

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  10. It’s not going well anywhere the National Guard has been called in to police cities. They have been physically violent with people. They have been shooting rubber bullets and injuring people. They have been tear-gassing people. The tear-gassing has been badly affecting the neighborhood, including getting into people’s nearby dwellings! They have even been hurting the cops. They have been arresting people who have a right to protest. They have been too violent against undocumented immigrants. This solution is way too violent and needs to stop. Let cities peacefully handle whatever needs to be handled, considerately, respectfully, calmly. Benioff and Musk have no business inviting violence anywhere, including San Francisco. And we’re not interested in their Project 2025 involvement. It violates our Constitutional rights.

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  11. On thing is true in these cloudy days, Joe
    gets it. Not just the obvious larcenies, but
    the whole crime blotter, top to bottom.
    In my book Joe is ‘Time Man of the Year.’
    Able to leap the tall tales of the slimy billionaires and put it into plain English. Mochas Gracias Joe.

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  12. Rich people have always hired their own security for weddings and parties and events. Why doesn’t Benioff just hire security for his big annual shilling party?

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  13. Marc Benioff must think that throwing UCSF Children’s Hospitals another $100m donation absolves him of the putrid STANK of gleefully collaborating with the most treacherous & deeply corrupt administration in this nation’s history. I dream of the day when he & his complicit ilk are indicted for their traitorous crimes and are forced to “perp walk” down Pennsylvania Avenue as the assembled rabble pelt them with rotten fruit & veg.

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  14. Re: Benioff. If you look at 24 St BART Station you’ll see 3 CHP cars snd @8-10 CHP officers. Called out by Newsome in response to Benioff’s complaint about the lack of cops.
    Actually think it was smart. Although $$$$. To forestall National Guard.

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  15. “He also purportedly unnerved the author by telling her he knew her exact whereabouts as well as “personal details” about her and her family.”

    What a sick POS.

    Oligarchs get away with this kind of sleaze because the peasants have til now been distracted and hypnotized by symbolic concessions to ascriptive identity that obfuscate that the only war is class war. All your darling woke tech oligarchs went groveling to orange jesus on their knees. Will you ever learn, libs?

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  16. Thanks for reporting

    Lawlessness is lawlessness .
    Everyone should be entitled to due process .

    SF has lost control of the drug dealers and addicts who are in control of many of the neighborhoods and have destroyed this city .

    The city cannot provide adequate resources to get control.

    When someone needs help they call for it .

    SF should be calling for outside help to restore order , get control and maintain it .

    For over 15 years , our block and neighborhood have been ignored and illegal activity has been allowed 24/7 .
    Im sick of it .

    Have you had “hell on your doorstep everyday for years “
    How many dealers and addicts are on your block everyday ?
    How much poop and pee , garbage , needles , pipes, tinfoil and garbage encampments do you clean up everyday in front of your door ?
    How many addicts have you had steal your packages , break your windows and block your doorway and sidewalk?

    If you really care then getbout here come to Lower Polk , help and clean this mess up.

    The city hasnt done it .

    If the city cannot yet get it together then bring in the National Guard .

    Hard earned taxpayer money going to the hotel next door to house drug addicts at 6k/ month and have them come on our block and get high all day is inacceptable .

    We get nothing here .

    It is illegal to sell distribute share and use drugs
    People are dying .

    That anyone would not want an all hands on deck to stop this drug scene and stop the harm is wrong .

    Educate yourself .

    Sending thugs in like ice is concerning but this neighborhood , the tenderloin and other neighborhoods need more law enforcement now not next year .

    Tired of the lawlessness and harm here .
    People are dying here .

    Come and help .
    I bet none of you every come to help those on the street here or help the residents children or business.

    Actually all business is gone .

    Come and pick up poop . There is plenty of that .

    Not one addict here wants help.
    I have thousands of photos and have been there asking them myself and when the city does send an outreach team ,
    They are addicts and dealers are killing them .

    “A rat will keep eating poison until it dies”

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  17. yea drug use is not a crime. – THAT is a problem, no ? . Drug use in public directly encourages, supports and makes crime ok. We know that through studies and public policy data.

    Should we just all accept the slow degradation of the city ? Gimme a break.

    Benioff is no saint, but he gets the pulse of most san francisco. Maybe not yours Joe

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    1. If you think “most of San Francisco” is doing drugs in public, I seriously doubt you live here. “Slow degradation of the city,” lol? What a drama queen. Crime is currently at the lowest the city has seen in years.

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    1. Hi Marc, I think invading cities with federal troops and banning shows from the airwaves because of off color comments does a lot more to destroy civil discourse, myself. But you billionaires will never stop whining, never ever until we’re all your foot stools. This it is with the wicked.

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    2. As is typically the case with magats, you may be just projecting. That’s my offhand take on your broad and histrionic phrasing. No–?

      At that, your vague assertion doesn’t offer much of an argument. I wanna slap on one of those old Randall Munro, Wikipedia styled stickers “Citation Needed”.
      heh

      — Orca7

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    3. Benioff may or may not be right,I dunno but my question is what solutions are you offering? It’s easy to bash anyone you don’t agree with but hard to be constructive.

      I do agree 1,000 percent that money doesn’t make you an expert. Now someone please tell that to Hollywood and other artists who think it does.

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      1. Yes, the greatest threat to American citizens right now is Hollywood and other artists! Finally, someone with common sense!

        (/s ICYDGI)

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      2. This publication has done a consistently excellent job of putting in the seriously hard work, not only digging into problems of drug abuse, homelessness, and crime, but illuminating and searching for solutions as well.

        Your question may be rhetorical, but it’s really the only example of lazy bashing I see here.

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