The gas station at 799 South Van Ness is no more. Photo by Julian Mark

A gas station that has sat unused and derelict on the corner of 19th and South Van Ness for some 16 years has been razed. Next, a seven-story, 75-unit building will rise up in its place under the guidance of developer Joe Toboni. 

“We’re just getting the site ready,” said Toboni, who initially proposed the project some five years ago. “We’re doing demolition and going to assess the site.” 

He said construction will likely begin in earnest in the next 60 days. 

“It’s great,” Toboni said about getting started. “In all these things you start out very energetic and ready to build right away, and as time goes on, we have a lot of different things happen and the market changes.” 

He said he expects the building to be completed within 18 to 20 months after construction begins. But on the phone, Toboni seemed more excited to talk about his affordable housing plan. The project includes a slim 11 below-market-rate units (14.7 percent). But the developer said he’s hoping to get those units filled quickly — and use the money on more below-market-rate units.  

“We hope to raise $10 million by selling all BMRs and build in the neighborhood of 50 to 100 units with that money,” he said, noting that he has 11 to 15 more units approved or in the pipeline, which he also expects to generate revenue.

This will be done through the nonprofit development business he’s creating with his son, Joey, aimed at affordable housing construction. Developers usually build on- or off-site affordable units by city mandate — or pay a so-called “in-lieu” fee to a city fund. But, to the best of Toboni’s knowledge, developers have not used revenue from affordable units to fund more affordable units.  

housing development 793 south van ness
A preliminary rendering of 799 South Van Ness Avenue, a project proposed for 19th Street and South Van Ness Avenue, by Ian Birchall + Associates.


“We’re forming the board as we speak,” Toboni said. He, his son and wife Mary will head the board “along with a few developers, community and civic leaders,” Toboni said.

Toboni said he’s hoping to get that $10 million matched, and his son has already met with some tech companies to do that (he would only say they were among some of the largest in the area). The prospect of tech companies getting involved “is not just a wish,” Toboni emphasized. “They’re all excited about it and wanting to do something.” 

He said he’s currently eyeing five sites, which he could not specify because they were still “in play.” 

Toboni said he hopes other developers will begin to “join the cause” and sign onto his model for private affordable housing construction. That way, he said, “it could be 1,000 units and then 2,000 units, and then it really is giving back.” 

As Mission Local has previously reported, Toboni, a city native, once lived in the Mission — and began his development career building a 42-unit section 8 project in the Excelsior at 4770 Mission St. 

His development company, the Toboni Group, which he runs with his son, completed a 27-unit market-rate project at 600 South Van Ness in 2017. The project under construction at 19th and South Van Ness was approved by the Planning Commission in December 2017. In addition to housing, it will also include around 4,500 square feet of retail space and 41 parking spaces.  


The site of the former gas station at the corner of 19th and South Van Ness. Photo: Joe Rivano Barros / Mission Local.

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Julian grew up in the East Bay and moved to San Francisco in 2014. Before joining Mission Local, he wrote for the East Bay Express, the SF Bay Guardian, and the San Francisco Business Times.

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  1. 11 out of 75 units will be below market rate and this family of developers wishes to be viewed as municipal heroes. Of course tech companies will sign up to support this, it’s more housing for their employees. Could make a statement by doing a 50/50 split, or all below-market rate, but instead this look like a standard condo development with some big promises made. Best of luck SF, this is so disingenuous. It’s also the face of development moving forward.

  2. 41 parking spots for 75 units and retail space! Where’s everyone supposed to park? There’s no mention of alternative transportation wether it be public or electric bikes/scooters

    1. The city actively trying to discourage the use of cars, they don’t require parking at all. Lucky to have this many.

  3. Thank God they’ve broken ground! This site has been a blight on the neighborhood for a decade-and-a-half. As for Kaiser Glass, they operated out of their shop across the street back when this was a Shell station. They’ve been doing business out of that address for decades, they’ll be fine. Glad to see some activity here instead of a rat-infested derelict shell of a building.

  4. As another commenter has noted, the math here doesn’t make sense. 11 units for about $10 million is pretty near market-rate, not below market rate. So there’s no way to generate $10 million by selling 11 BMR units. Mission Local, follow up!

  5. Why would a BMR unit sell for around $1 million? What kind of landlord or investor would want a permanently negative cash-flow rental apartment?

  6. An excellent idea.

    The government is neither creative enough nor flexible enough to innovate in this fashion.

    This is yet another reason that we need to prioritize the state-level pro-housing regulatory reforms, so that thousands of private entities (as opposed to a singular bureaucratic approach) can innovate and address the housing shortage — at scale.

    Hats off to Mr. Toboni.

  7. There’s finally something happening on that corner?!? I thought maybe the vacant lot had achieved legacy status with the city as a long term business serving the community.

    1. Actually the glass place has used that space to stage a lot of their work. I think they’ve been in business for decades and a lot of contractors use them. They’re a great local business. Sorry you don’t see value in that.