Wonderland Fills Gypsy Honeymoon’s Spot

Photo Courtesy Kevin Davidson

In the grand shuffle of businesses between 24th Street and Valencia, we’ve got another new move. Wonderland, a boutique and gallery that has been operating on 24th Street since 2010, is moving to Valencia Street between 24th and 23rd, in the location formerly occupied by Gypsy Honeymoon.

According to Wonderland’s website, the store plans on moving into their new space on Valencia Street Monday.

Gypsy Honeymoon  moved off of Valencia Street in April of this year to set up a new store in Marin County. The storefront on Valencia has been vacant since. Mission Local talked to the building’s owner Ron Mallia some weeks ago for another story we’re working on about Valencia Street (stay tuned!), and he told us why the storefront stayed unoccupied for four months.

“I’m looking for something community serving,” said Mallia, who explained he had many offers for the roughly 2000 square foot space. “Community serving is not an office, a bakery is community serving, a restaurant is community serving, a high tech office is not community serving.”

Mallia said he was asking for about $4000 a month for rent, translating to $2 a square foot, which is actually a pretty good deal on Valencia. The corridor’s commercial rents go as high as $4 a square foot.

Indeed, Gypsy Honeymoon’s owner Gabrielle Ekedal told us in April that her move was not due to rising rents, but rather needing a break from running such a large store.

Stay posted, we’re watching the changing storefront landscape Valencia Street closely.

Thanks reader Kevin Davidson for sharing your photo and the tip!

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  1. resident

    Bravo to a landlord who values community service over extracting the greatest amount of rent for his property. Thank you Ron Mallia. I wish there were more like you.

    • Scott

      The story didn’t actually say that he was trading community serving for price. It said he was looking for a type of business that would serve the community. He can still do that while charging market rates.

      • resident

        true… though, it reads like he gave up $16,000 (4 months of potential rent) holding out for something he thought offered greater value than a private tech office… so that to me demonstrates a choice of principles over greatest profit.

  2. Cara Green

    Ron has always been a good guy – many many years in the neighborhood and he’s always paid attention to the community – he’s always considered the neighbors around him. I’m grateful to him too – bravo, indeed! If only more people with his success also had his kind of heart…

  3. 24-24

    between 24th Street and Valencia?

  4. Jack

    $4000/month may be a good price in this market, but it’s still a lot for a small, quirky business like Wonderland. Most of their profits will just go to the building’s owner.

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