The Mission’s own Roxie Theater, a San Francisco institution, is the city’s oldest continuously operating cinema. Recently it launched a Kickstarter campaign to raise $60,000 to support its conversion to a nonprofit organization.

So far the project has raised $14,497, with 28 days left to go. Celebrities, including Baltimore-bred filmmaker John Waters, have publicly supported the campaign by producing short promotional films about the theater.

In an excerpt from his video, Waters tells viewers: “The Roxie is what moviegoing is all about. If you don’t give them money, you’re an asshole.”

You can check out the full video here and learn more about the Kickstarter campaign here.