Reggaeton artist Daddy Yankee will come to a quinceañera expo on Bartlett Street this weekend, according to the event website.

Verizon Wireless is sponsoring the expo, where people can expect a fashion show, vendors, a photo station and other activities, according to the company’s website. At least one vendor will be from the Mission. Mission Street is a known destination for parents shopping for the party.

A quinceañera is a celebration of a girl’s 15th birthday, which signals the transition from childhood to womanhood. It is mostly celebrated in Latin American cultures.

The amount of time and money some families spend organizing a quinceañera party can be comparable to that of a wedding.

Quinceañeras often include a dress, a cake and a limo. A party planner is sometimes required to handle preparation and rehearsals. The lucky winner of Verizon’s essay contest, “My Fabulous Quince,” will win these prizes.

For some, it is a once-in-a lifetime experience. Here’s what one hopeful contestant wrote on the event website:

“I really hope I win! My mom doesn’t have money or a job and you can only have a Quinceañera once in a lifetime, it can only happen once. I’ve been really excited for a Quince since I was 7 until my parents split up. My mom wants me to be the first in the family to have their Quinceañera, but I really hope I can win this! Good luck to everybody else!!!”

The expo will be held on Bartlett Street between 21st and 22nd streets from 1 until 5 p.m. You can bring an old phone or accessory to get a chance to win VIP passes to meet the Puerto Rican artist.

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Rigoberto Hernandez is a journalism student at San Francisco State University. He has interned at The Oregonian and The Orange County Register, but prefers to report on the Mission District. In his spare time he can be found riding his bike around the city, going to Giants games and admiring the Stable building.

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