Tecate Pulls Offensive Ad

Photo by The Tens

This morning we told you about Tecate’s ad that encouraged public urination. Well, this afternoon we received word from The Tens that they have taken down the ad and replaced it with something less controversial.

This morning a commenter claiming to be Felix Palau, the vice president of marketing for Tecate, left this comment at SFist’s website:

We have an internal process whereby every ad is reviewed for compliance with our local code for responsible commercial communication. As a part of that process, this ad concept was rejected by our US team but unfortunately, an error was made and the ad was mistakenly released and posted. We sincerely thank consumers for bringing this to our attention and have immediately removed the ad. We regret the error and are taking a look at our internal controls to ensure this does not happen again. 

Thank you!

The Tens has a photo of the ad that replaced it.

Filed under: Mobile, Today's Mission

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  1. Mark

    It was rejected by the US team.
    So where is it OK to post this kind of ad?

  2. Interesting that the “US team” rejected it, but I guess it’s a-ok in Mexico?

  3. Neighbor

    Good. The last thing we need is to encourage more “hombres” to pee outside on the streets of the Mission.

  4. Valerie

    There are dozens of these billboards in the Van Nuys/North Hollywood area of Los Angeles. Was that a mistake too??? They have not been removed.

  5. randolph mortimer

    They’re fooling themselves by taking this down, public urination is a fact of life in the Mission – they should have used a picture of the sidewalk or a trash can instead of a tree.

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