This morning we told you about Tecate’s ad that encouraged public urination. Well, this afternoon we received word from The Tens that they have taken down the ad and replaced it with something less controversial.
This morning a commenter claiming to be Felix Palau, the vice president of marketing for Tecate, left this comment at SFist’s website:
We have an internal process whereby every ad is reviewed for compliance with our local code for responsible commercial communication. As a part of that process, this ad concept was rejected by our US team but unfortunately, an error was made and the ad was mistakenly released and posted. We sincerely thank consumers for bringing this to our attention and have immediately removed the ad. We regret the error and are taking a look at our internal controls to ensure this does not happen again.