When Yaron Milgrom, 30, moved from New York to the Mission in 2008 for his wife’s medical residency, he was a doctoral student in Jewish mysticism.

Back then he had little business experience and no bank would lend him money, but within two years, his passion for locally sourced food drove him to open Local Mission Eatery at 3111 24th St. near Folsom. Today, alongside chef Jake Des Voignes, Milgrom is ready to open another restaurant, Local’s Corner, and a market, Local Mission Market. Both will eventually employ dozens of people.

Approval for Local’s Corner, at the corner of 23rd and Bryant, will go before the Planning Commission today. If approved, the 590-square-foot restaurant with outdoor seating in front will serve breakfast during the day and sustainable fish by night.

If all goes as planned, Local’s Corner will open this spring, and the market, on Harrison between 22nd and 23rd streets, will open in the summer, Milgrom said.

Grubstreet San Francisco first reported on the expansion in December.

“We’ve been really lucky to do well at the restaurant and really find the right people to help us grow,” Milgrom said. “It’s about maximizing everything into place.”

The idea for the market has been in the works since Milgrom opened Local Mission Eatery. The idea for the restaurant was more serendipitous.

It came to him when he looked outside the window one day and noticed that a deli was under construction in the space where La Placita market used to be. He talked to the owner, who also managed another business nearby, about opening up a restaurant instead.

What they have in common is the locally made ethos.

Everything in the market will come from California and be crafted in the Mission, including pastas, bread, cured meat and smoked fish.

Milgrom said the market might not be for everyone, but he sees a need for it.

“You can shop at the market, and it’ll be as convenient as possible and you can still eat that with sense of virtue and know and it’s well made,” he said. “I think that’s a big deal for people.”

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Rigoberto Hernandez

Rigoberto Hernandez is a journalism student at San Francisco State University. He has interned at The Oregonian and The Orange County Register, but prefers to report on the Mission District. In his spare time he can be found riding his bike around the city, going to Giants games and admiring the Stable building.

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  1. Good luck to them in this new venture. I will certainly shop there. Their restaurant provides really excellent quality food on 24th st. for not too expensive a price. I’ve enjoyed many a lunch there, not to mention their real-deal french croissants (almost as good if not on-par with Tartine)….

  2. Can’t wait, especially for the market. This neighborhood has needed this for many years; thanks Mr. Milgrom for taking it on with such clarity of vision. That block of Harrison is primed for such an enterprise, and I predict it’ll be a sensation.

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