Members of the Durable Goods Concern (Photo by Steven J. Simonetti)

Boys, it’s time to Man Up. The pit-stained Green Day t-shirt and faded jeans you’ve been sporting since college don’t cut it any more. I know your excuses. It’s not easy to walk into a department store and find something that’s unique and stylish amidst the overcrowded racks and pushy salespeople. Of course online shopping is tough because, let’s face it, you’re too lazy to deal with going to the post office if something doesn’t fit.

This weekend those excuses will become irrelevant because the best independent menswear stores in San Francisco are coming together for Man Up, an event that will change the way you think about shopping.

Room 4 on Valencia

Man Up is modeled after the Pop-up Flea, a weekend-long menswear market that Dave Mongan encountered on a trip to New York City. The next stop for the Pop-up Flea was Los Angeles, so Dave and some friends formed a group called the Durable Goods Concern to bring the idea to San Francisco, “All of the shopping events here are for women and men are neglected,” says Mongan. “Many men find shopping intimidating so we want to create a fun, relaxed, and approachable way for men to shop and be stylish.”

The pop-up market will bring together merchants from the entire city so you can shop at the hippest stores without running all over town. The Mission will be well-represented by David Marks, owner of Room 4, a store on Valencia that specializes in vintage menswear, “My customers are mostly from the Mission so I’m excited to meet people who don’t normally shop in this neighborhood.”

Broadening the scope of a store’s clientele is one of the main draws of a pop-up store. Todd Barket of UNIONMADE, a new casual men’s clothing store on Sanchez at 18th, will also be at Man Up because he thinks a pop-up location is a good way to introduce new customers to the store’s aesthetic, “I love the interactions with new customers and going to other neighborhoods that I wouldn’t be in normally.”

Other merchants at Man Up include, North Beach’s A-B Fits for designer denim, Paul’s Hat Works, an outer Richmond shop that has been selling hats since 1918, and Taylor Stitch an online store selling custom-tailored shirts.

Man Up will take place January 29th (3-9pm), 30th (11am-7pm), and 31st (11am-6pm) at 1035 Market Street. Throughout the event there will be free drinks and food vendors. Enter the door prize raffle for a chance to win a custom-made shirt from Taylor Stitch.

MAN UP from B-Rilla on Vimeo.

Elisabeth Carr is a guest blogger for Mission Loc@l and the creator of

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Elisabeth Carr is a guest blogger for Mission Loc@l and the creator of mission:closet, a blog about San Francisco fashion. She began her journalism career at Sunset Magazine where she wrote stories about caramels and well-organized pantries and ate a lot of food in the test kitchen. During the day Elisabeth works in marketing at and at night she scours fashion websites and blogs for mission:closet inspiration. She grew up in Berkeley, and currently lives by the Muni stop "Liberty and Right of Way."

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