Whether you’re out hunting for eggs, voting for the hunkiest Jesus around, or enjoying a day with the family, we at Mission Loc@l want to wish everyone an egg-cellent  Easter!

This week marks the 30th anniversary of the Sisters of Perpetual Indulgence. The Sisters will celebrate the big 3-0 with a “Rebirth Processional” starting today at 4 p.m.  and will end the night with an “Afterbirth Block Party” at Noe and Market streets in the Castro.

After we mentioned seahorse ads over at the Chronicle, Mr. Rick Waghorn tweeted about a mysterious ad of our own. Although we haven’t seen it, it seems our Google ad service was showing off the merits of the Bedforshire Police on our very own homepage. Is the Bedforshire Police trying to recruit Mission Loc@l readers? Ah, the mysteries of Google algorithms…

In case you didn’t get your fill at dinner this holiday weekend, Tablehopper announces that Chef Ryan Farr (who can sometimes be spotted cooking up a storm at Mission Street Food) is offering a whole-hog butchery class at La Cocina on April 19th. The event is already sold out, so those who were able to get tickets be warned, we’ll be looking for your reviews.

And if egg hunting wasn’t fruitful today, don’t despair, we hear Omnivore Books owner Celia Sack is now selling free-range eggs in her bookstore. You read right: a bookstore selling eggs.

I’ve been a Mission resident since 1998 and a professor emeritus at Berkeley’s J-school since 2019. I got my start in newspapers at the Albuquerque Tribune in the city where I was born and raised. Like many local news outlets, The Tribune no longer exists. I left daily newspapers after working at The New York Times for the business, foreign and city desks. Lucky for all of us, it is still here.

As an old friend once pointed out, local has long been in my bones. My Master’s Project at Columbia, later published in New York Magazine, was on New York City’s experiment in community boards.

As founder and an editor at ML, I've been trying to figure out how to make my interest in local news sustainable. If Mission Local is a model, the answer might be that you - the readers - reward steady and smart content. As a thank you for that support we work every day to make our content even better.

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