Photo by Lydia Chávez

I walked by Gypsy Honeymoon on Friday night and in the window sat a big bouquet with a “Thank you San Francisco,” from Gabrielle Ekedal, the owner of Gypsy Honeymoon.  By the time I returned to take a better photo on Saturday morning, the lovely bouquet had been taken away.

It was typical of Ekedal to leave a note for all of us. She moved this month to Woodacre, Marin and will open there several days a week  and run an on-line store. She will also get to do some of the things that she has not had the time to do – like visiting a sister and other friends.

Taken in 2011.
Taken in 2011.

Ekedal wasn’t forced out by rising rents, but simply wanted to move on to have more time. Running a store full time, she said on one of my last visits, had just been too time consuming. A few attempts to find a partner for the store failed to pan out and then a studio in Woodacre became available and she decided to take it.

She will be missed. The store is around the corner from where I live and it was always calming to walk in there and feel surrounded by Ekedal’s artful sensibility. There was never any pressure to buy. When she had time, Ekedal was happy to chat about the neighborhood and the store.  For those who want to know more, I’ve posted the two part series we wrote when Ekedal moved from the corner of Guerrero and 24th Street to the shop on Valencia Street.

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I’ve been a Mission resident since 1998 and a professor emeritus at Berkeley’s J-school since 2019. I got my start in newspapers at the Albuquerque Tribune in the city where I was born and raised. Like many local news outlets, The Tribune no longer exists. I left daily newspapers after working at The New York Times for the business, foreign and city desks. Lucky for all of us, it is still here.

As an old friend once pointed out, local has long been in my bones. My Master’s Project at Columbia, later published in New York Magazine, was on New York City’s experiment in community boards.

As founder/executive editor at ML, I've been trying to figure out how to make my interest in local news sustainable. If Mission Local is a model, the answer might be that you - the readers - reward steady and smart content. As a thank you for that support we work every day to make our content even better.

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