The Apple Computers of Coffee

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The Wall Street Journal spoke hipsterese this morning with its look at how tech investors are loving more than just silicon these days. The paper reported the purchase of a $20 million stake in Oakland-based coffee company Blue Bottle by a group of technology bigwigs. There’s a Blue Bottle store in the Mission at Heath Ceramics Factory, 2900 18th St.

The Journal reports:

 Among the group: Tony Conrad, a partner at True Ventures, Google Ventures, Twitter Inc. co-founder Evan Williams, and Kevin Rose, the founder of the Digg website …

These boutique labels have drawn plenty of investor dollars. Private-equity firm TSG Consumer Partners, a former backer of Vitamin Water, bought a large stake in Stumptown last year. Jack Dorsey, Twitter’s other founder, recently made an investment in Sightglass Coffee, a San Francisco-based coffee brand.

More here.

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