The Apple Computers of Coffee

The Wall Street Journal spoke hipsterese this morning with its look at how tech investors are loving more than just silicon these days. The paper reported the purchase of a $20 million stake in Oakland-based coffee company Blue Bottle by a group of technology bigwigs. There’s a Blue Bottle store in the Mission at Heath Ceramics Factory, 2900 18th St.

The Journal reports:

 Among the group: Tony Conrad, a partner at True Ventures, Google Ventures, Twitter Inc. co-founder Evan Williams, and Kevin Rose, the founder of the Digg website …

These boutique labels have drawn plenty of investor dollars. Private-equity firm TSG Consumer Partners, a former backer of Vitamin Water, bought a large stake in Stumptown last year. Jack Dorsey, Twitter’s other founder, recently made an investment in Sightglass Coffee, a San Francisco-based coffee brand.

More here.

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