When Yaron Milgrom, 30, moved from New York to the Mission in 2008 for his wife’s medical residency, he was a doctoral student in Jewish mysticism.
Back then he had little business experience and no bank would lend him money, but within two years, his passion for locally sourced food drove him to open Local Mission Eatery at 3111 24th St. near Folsom. Today, alongside chef Jake Des Voignes, Milgrom is ready to open another restaurant, Local’s Corner, and a market, Local Mission Market. Both will eventually employ dozens of people.
Approval for Local’s Corner, at the corner of 23rd and Bryant, will go before the Planning Commission today. If approved, the 590-square-foot restaurant with outdoor seating in front will serve breakfast during the day and sustainable fish by night.
If all goes as planned, Local’s Corner will open this spring, and the market, on Harrison between 22nd and 23rd streets, will open in the summer, Milgrom said.
Grubstreet San Francisco first reported on the expansion in December.
“We’ve been really lucky to do well at the restaurant and really find the right people to help us grow,” Milgrom said. “It’s about maximizing everything into place.”
The idea for the market has been in the works since Milgrom opened Local Mission Eatery. The idea for the restaurant was more serendipitous.
It came to him when he looked outside the window one day and noticed that a deli was under construction in the space where La Placita market used to be. He talked to the owner, who also managed another business nearby, about opening up a restaurant instead.
What they have in common is the locally made ethos.
Everything in the market will come from California and be crafted in the Mission, including pastas, bread, cured meat and smoked fish.
Milgrom said the market might not be for everyone, but he sees a need for it.
“You can shop at the market, and it’ll be as convenient as possible and you can still eat that with sense of virtue and know and it’s well made,” he said. “I think that’s a big deal for people.”