Entrance to Dreamforce National Park event area, with attendees walking on grass among trees and Salesforce branding under a sunny sky, capturing the Benioff vision for a connected community.
Dreamforce, San Francisco's premiere convention, as seen in 2022. Photo by Wikimedia Commons user InvadingInvader.

Reverberations continued today following Salesforce CEO Marc Benioff’s call last week to sic the National Guard on San Francisco on the cusp of his annual Dreamforce convention.

Comedians Iliana Glazer and Kumail Nanjiani abruptly canceled their Thursday sets at the Moscone Center, while billionaire venture capitalist Ron Conway, the preferred financier of Mayor Ed Lee and later London Breed, abruptly quit Salesforce’s philanthropic arm.

In an email to Benioff, Conway lambasted the Salesforce CEO’s longstanding threat to move the convention to Las Vegas, which has a higher crime rate than San Francisco. He also accused Benioff of urging a federal intervention to save costs on Dreamforce. 

“San Francisco does not need a federal invasion because you don’t like paying for extra security for Dreamforce,” Conway wrote

Following an uproar, Benioff backpedaled on his call to send in the troops, saying he only wanted to aid San Francisco’s understaffed police force. He also added that Salesforce paid for an additional 200 off-duty law-enforcement officers to essentially work Dreamforce security.

But how much does Salesforce pay? The amount the company spent on San Francisco officers was about $1 million in overtime costs over the past 18 months, according to invoices obtained in a public records request.

Last year, Salesforce grossed just shy of $35 billion. That $1 million outlay represents 0.02 percent of the company’s net income of $4.1 billion. 

The payments were made through the city’s 10(b) program, in which private employers can hire off-duty officers as security, between Jan. 1, 2024, and Sept. 15, 2025. Between 2018 and 2023, Salesforce was a top-five employer of off-duty San Francisco cops, paying for 30,911 hours of overtime work.

That’s more than Target, Safeway or Bank of America, but less than Lululemon, the Giants or the No. 1 10(b) employer, Walgreen’s. 

A man in a suit speaks at a podium labeled "Global Climate Action Summit" with a microphone and teleprompter in front of him.
Marc Benioff at the Global Climate Action Summit in 2018. Photo credit Nikki Ritcher Photography.

This year, Dreamforce is one of just five events in 2025 in which the SFPD preemptively canceled officers’ pre-planned days off to ensure fuller deployments (the others were a January J.P. Morgan conference, the NBA All-Star Game, Pride Weekend and New Year’s Eve). 

The San Francisco Police Department confirmed that officers working Dreamforce and paid by Salesforce through the 10(b) program are inside Moscone Center, directing traffic outside, and at the Chase Center for the Metallica and Benson Boone concert.

Retired police ambassadors were also paid by Salesforce through the 10(b) program to work at hotels during the conference. 

The police have not yet tabulated the cost due from this year’s Dreamforce deployment. 

But Benioff bemoaning current private security costs puzzled law-enforcement sources, who noted that Salesforce has been staffed by a host of San Francisco police officers for years.

These hefty deployments, including SWAT teams, counter-sniper teams, plainclothes officers and roaming and fixed-post patrol officers, came whether the department was fully staffed or, as in the present, understaffed. 

And while Benioff has claimed that San Francisco is at its safest during Dreamforce, police sources pushed back on that. 

“If you’re in SoMa for that week? Yes, it is objectively safer,” says a veteran officer who has worked multiple Dreamforce conventions. “Everyone is out there nonstop. The SWAT team is out there with all their armor on, just in case.” 

But if police are needed elsewhere in the city, the glut of officers in SoMa will have to “break away and respond.”

With officers working “Extended Work Week” special event overtime and deployed at or near Dreamforce, California Highway Patrol troopers are presently stationed at 16th and 24th Street BART Plazas and patrolling throughout San Francisco. 

Officers Mission Local spoke with rejected the notion of bringing in the National Guard which, by law, cannot undertake the duties of local police. 

“A local cop is beholden to the rules and regulations of the city they work for,” said one. He is not ordered to “‘go grab Brown people’ or ‘go beat up hippies.’” 

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Managing Editor/Columnist. Joe was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left.

“Your humble narrator” was a writer and columnist for SF Weekly from 2007 to 2015, and a senior editor at San Francisco Magazine from 2015 to 2017. You may also have read his work in the Guardian (U.S. and U.K.); San Francisco Public Press; San Francisco Chronicle; San Francisco Examiner; Dallas Morning News; and elsewhere.

He resides in the Excelsior with his wife and three (!) kids, 4.3 miles from his birthplace and 5,474 from hers.

The Northern California branch of the Society of Professional Journalists named Eskenazi the 2019 Journalist of the Year.

Joe was born in Sweden, where half of his family received asylum after fleeing Pinochet, and then spent his early childhood in Chile; he moved to Oakland when he was eight. He attended Stanford University for political science and worked at Mission Local as a reporter after graduating. He then spent time at YIMBY Action and as a partner for the strategic communications firm The Worker Agency. He rejoined Mission Local as an editor in 2023. You can reach him on Signal @jrivanob.99.

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8 Comments

  1. What a doofus. And let’s not forget the depraved submission rituals he must have dedicated to Larry in order to become a vp or whatever he was at oracle before. Young people might know Larry as the guy who wants to turn TikTok into fascist state media.

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  2. “He is not ordered to ‘go grab Brown people’ or ‘go beat up hippies.’”

    Right. No orders necessary. They’re perfectly capable of doing those things on their own accord.

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  3. ‘He is not ordered to “‘go grab Brown people’ or ‘go beat up hippies.’” ‘

    SFPD don’t have to be ordered to grab Brown people or go beat up hippies, they know what they are expected to do and don’t have to be told.

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  4. ‘He is not ordered to “‘go grab Brown people’ or ‘go beat up hippies.’” ‘
    Well, ya know, not in so many words.

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  5. Frankly, I find well-earned time off for SFPD officers to be so much more valuable to the city than anything Dreamforce brings in. Unless, of course, you’re a big fan of traffic jams and bars overtaken by hollering bro’s.

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  6. “the Salesforce CEO’s longstanding threat to move the convention to Las Vegas, which has a higher crime rate than San Francisco”

    That is true but a bit misleading in this context. In Vegas the Strip is highly policed and the crime that happens is out in the suburbs, where tourists and conventioneers are unlikely to go.

    But in SF some of the highest crime areas are right downtown. Examples are the Tenderloin and the 6th Street corridor. The areas around Civic Center and Powell BART stations can be very sketchy as well. As well as close in hoods like the Mission and the Lower Haight.

    And those areas are very close to where the convention is and where conventioneers and tourists are likely to go. So I’d argue that Vegas has more crime but SF has more crime that is likely to affect visitors.

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