A person in a gray owl costume stands in the foreground, while a person in a vibrant, patterned suit and hat gestures behind a green ribbon on a sunny day.
Sunset Dunes, the new oceanfront park on the Upper Great Highway, opens on Saturday. Photo by Junyao Yang on April 12, 2025.

A huge rotating rock. A pump track for bikes and skateboards. Green kites up against the clear, blue sky. Bounce houses with the backdrop of the ocean.

Sunset Dunes, the roadway turned oceanfront park, officially opened on Saturday, drawing hundreds of bikers, joggers and families with kids in tow, to the farthest west end of the city to enjoy a sunny day at the beach. On Noriega Street, businesses were packed, with lines out of the door.  

Opponents of the highway’s closure came too. A caravan of vehicles with yellow Recall Joel Engardio signs circled around the block near the Lower Great Highway, a road parallel to the new park, honking and revving up the engines. 

“Stop it!” a resident coming out of a blue house said to one of the drivers. “It’s our neighborhood! This is not making it any better!”

They didn’t listen. And the resident didn’t retreat. “We don’t want you! We want the park!” the resident shouted. 

It’s been five years since the Upper Great Highway first closed to vehicles to provide space for the public during the lockdown in April 2020. After years of debates, lengthy public hearings and two ballot measures, at 2:13 p.m., the giant golden scissors were out. And it was official: Sunset Dunes is open, at least for now. 

Just last week, the District 1 supervisor Connie Chan floated the idea of another ballot measure to reopen the park to traffic on workdays, although it would be difficult for her to gather enough votes to do so. 

Walking down Sunset Dunes on Saturday, similar conversations came up over and over again: A friend explained how the park came about to another. A Richmond resident brought up Chan’s possible ballot measure to her out-of-town parents. “It’s already happened,” many said. 

Take a look at what it’s like at the park on its first day, and people who are enjoying it.

Children play inside a colorful inflatable bounce house near a beach with people and waves in the background.
Kids play at the bounce houses near the ocean. Photo by Junyao Yang on April 12, 2025.
A group of people stands on a grassy hill with flowers, looking at something off-camera under a clear blue sky.
At Sunset Dunes near Noriega Street, people look at the stage from the sand dunes. Photo by Junyao Yang on April 12, 2025.
Two people walking two small dogs on a sunny path by the sea. The individuals are dressed casually and wearing hats.
Abigail Romero and Rachel Romero take a walk with their dogs at Sunset Dunes on Saturday. Photo by Junyao Yang on April 12, 2025.
People gather around a large rock on a sandy area near a pathway. Some are cycling, and others are walking. The sky is clear and blue.
A woman rotates the big rock installation at Sunset Dunes on April 12, 2025. . Photo by Junyao Yang.
Two people sit in front of a colorful mural depicting a cityscape. The person on the left is holding a book and smiling. The scene includes plants and a fence overhead.
Emily Fromm, a mural artist, sits in front of her 60-feet mural at Sunset Dunes. The mural was vandalized in March, but volunteers helped to restore it. Photo by Junyao Yang on April 12, 2025.
Cyclists ride along a coastal road with sand dunes in the background under a clear blue sky.
Cyclists ride along the road at Sunset Dunes. Photo by Junyao Yang on April 12, 2025.
A man holds up a "Sunnie Evers Memorial" sign at a beachside event with onlookers and a podium, while a green ribbon in the foreground displays "San Francisco Recreation & Parks.
Joel Engardio holds a placard for Sunset Dunes at the ribbon cutting ceremony. Photo by Junyao Yang on April 12, 2025.
Family sitting on wooden logs at a beach park, with children and a stroller. A person sits nearby with a dog. Residential houses and streetlamp visible in the background.
Tiffany Wong and Kenny Lee enjoy the Sunset Dunes park with their two kids. Photo by Junyao Yang on April 12, 2025.
A couple stands embraced, framed by a large heart-shaped sculpture on a busy beach with people and ocean waves in the background.
People enjoy the new art installation at Sunset Dunes on Saturday. Photo by Junyao Yang on April 12, 2025.
A man and woman stand on a beach, with the man holding a young child in sunglasses and the woman holding a baby in a carrier. The sky is clear and the background shows greenery.
Michelle McRae and her family at the Sunset Dunes park. Photo by Junyao Yang on April 12, 2025.
A couple stands smiling beside a bike, with a beach and blue sky in the background. A sign for San Francisco Recreation & Parks is visible nearby.
Ryan Tsai and Kristen Chan visit the Sunset Dunes on a date on Saturday. Photo by Junyao Yang on April 12, 2025.
People standing and sitting outside a taqueria on a sunny day. A sign for "La Playa Taqueria" is visible above the entrance.
Businesses on Noriega Street are packed on Saturday as people go to Sunset Dunes for its opening day. Photo by Junyao Yang on April 12, 2025.

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Junyao covers San Francisco's Westside, from the Richmond to the Sunset. She moved to the Inner Sunset in 2023, after receiving her Master’s degree from UC Berkeley Graduate School of Journalism. You can find her skating at Golden Gate Park or getting a scoop at Hometown Creamery.

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42 Comments

  1. Thanks for capturing the local businesses benefitting from the new park! Glad there was such beautiful weather for the opening too!

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    1. The local businesses got their first Spring day of hot sun, just like every year.

      Day 2, it was back to normal. 200-300 on the UGH.

      Sure hope that 1 day of business made spending 50+ Million as a district “make sense”…

      (BTW the UGH was almost completely empty today, Monday, also… as usual. Sunset traffic was up to 80% increased locally in the Outer. Big win for Bernal?
      Or Big Business ignoring State law when they want to?)

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  2. Thousands came and celebrated our new park. A couple dozen whined and created noise and exhaust because we changed something in the city. I disagree with giving the latter equal footing in the headline.

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      1. They can’t stand the actual facts, they have to run away and hide behind the Sam Singer BS.

        (They are not locals)

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  3. Beautiful weather brought people out, just like it has for 5 years since the road was closed to cars on weekends and Friday afternoons. But now sand has reclaimed a significant portion already without any DOT maintenance. Come back in 3 months and you’ll need to empty your shoes because it’ll just be a deeper beach.

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      1. It’s also illegal and pending a defense of circumventing 2 state laws.

        Get over your lack of argument.

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  4. Our commutes up and down 19th ave have gone up by 10+ minutes. The only reason people showed up for the grand opening is because it was nice weather and it was the weekend. Guess what – the highway was already closed on weekends! I would love to see how many people are bringing ‘joy!’ at rush hour on weekdays when that car is covered in fog and the rest of us are stuck miserable on 19th ave. Tone deaf initiative.

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      1. You don’t have a commute, we can tell… touch work sometime.

        Look on the bright side – When the first bicyclist gets run over in the Sunset as a result, you can be as politically outraged as you like!

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  5. I don’t care one way or another but it seems amazing that people didn’t consider the beach, walking on the beach, etc a park but a closed highway of asphalt is now a park.

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        1. that term has a very specific context relating to the american south rejecting candidates from the north during reconstruction because they were advocating for rights first the formerly enslaved. i don’t think you’re making the point you intend to be making.

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  6. The “artwork” is so cringe. It’s like who elected this crap? Did anyone vote on it?

    Nope. Phil Ginsburg’s little “giveaways” of the public commons add up.

    They think they have no responsibility to be at all accountable now.

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  7. Do any of you remember when there were storms/wind that would close the Great Highway for days or weeks because of the drifting sand? When this happens again, and it will, how long do you think would it take for the park service to remove the sand? I would like to see the budget for sand removal for this “park”.

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    1. Hilariously the Prop K campaign put out 5x exaggerations of how long it was closed due to sand drift and equally dishonest accounting of how much it cost to clear.

      Why would they lie? Because Sam Singer knows it works.

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  8. I loved that the highway was closed on Friday afternoons and weekends, and then opened up to traffic. This is because the DOT would maintain and clear the road of sand. Great compromise . Now, sand has already started reclaiming about 10 percent the road, and Parks and rec are doing nothing to remove it . Plus murals with slippery paint on asphalt make it treacherous for cyclists. What a joke our government is

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    1. @Richard – The “slippery paint” argument was made about JFK Promenade in Golden Gate Park, too, but so far a completely lack of treachery for bicyclists has emerged. It’s almost as if people have figured out how to make textured paint.

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      1. Hardly “environmental” with our combined sewer system,flower children on wheels. You’re dumping more particulate solids into the Bay than ever, congratulations.

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          1. I was outside documenting the lack of people on the Great Highway on Sunday and Monday both.

            Ghost town, I guess the yuppies had other things to do that were more instagrammable?

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  9. Behold, a Trojan Horse, a real San Francisco Treat. Special interests disguised in liberal/progressive clothing. En Garde, Westside! Real estate development interests are ready to spring when conditions are ripe.

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  10. All these carpetbaggers that came to San Francisco and changed it for the worse. I hated to leave but by 2012 it became unbearable. I ended up in Rhode Island.

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    1. @Peter J Poulos – Ding-danged tranzplantz, yer not from aroun’ here, we don’t take kindly to strangers in these parts.

      (BTW, do Rhode Islanders call you a “carpetbagger?”)

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      1. A carpetbagger – you come from elsewhere to sell things and locals don’t trust you.

        Joel Engardio for example.

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    2. They even lied about how many showed up on day 1. The media just printed it.

      On day 2 I counted no more than 200-300 at the concurrent highest peak.

      The novelty wore off and the Bernals were already bored once it was no longer political.

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  11. “We don’t want you!” the resident Karen shouted against 2/3 of the residents of the Sunset and Richmond districts, the affected districts impacted by increased traffic and decreased safety by Billionaire-backed “non-profits” (that also support the genocide in Gaza, go figure.) The Sunset has seen 80% increases in traffic since the closure so Karen is going to be seeing more cars whether Karen wants that or not – she voted for it, in fact.

    The Sunset doesn’t want Engardio – or Prop K. 66% is 2/3. WE don’t want YOU.

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