On Wednesday, Giordano Bros. bar owner Jeff Jordan announced he was making a trade. Instead of screening professional games at his sports bar, he’ll be watching the sports games of his children.
After a 10-year run at 3108 16th St. near Valencia Street, the bar and restaurant Giordano Bros. will run its last play on Feb. 27.
“For a lack of a better word, it’s time,” Jordan said. Now he wants to “find more time to be driving my kids around to football games and swim meets.”
In a statement, his wife, Allison, agreed. “We will miss our long-time staff and regular customers, but if there’s one thing we learned from the Covid shutdowns, it’s that we wanted to spend more time with family. Our kids are now in high school and middle school, and there are important things we don’t want to miss.”
The Jordans launched the business and introduced Pittsburgh sandwiches to North Beach in 2004. Seven years later, they opened their Mission District location with Adam DeMezza, who moved to Lake Tahoe years ago. The North Beach location closed in 2015, according to Eater.
Just last August, the Jordans celebrated the 10th anniversary of the Giordano Bros. Mission location. Over the years, the couple forged several friendships with staff and customers, many of whom gathered around to watch a game over some brewskis.
“I mean, it was really beyond a business. It was our social life in many ways,” Jordan told Mission Local. “And so the number of friends that we’ve made over the years is just … you just can’t put that into words.”
He said in the 18 years Giordano Bros. operated in San Francisco, fans witnessed Super Bowl and World Series victories, NBA championships and Stanley Cups. “There have been just incredibly fun days for a sports bar.”
While the pandemic wasn’t the main reason Giordano Bros. shut down, the constant stops and starts of reopening did incite multiple discussions about possibly closing, Jordan said. Like other bars, Giordano Bros. needed to rely on takeout and outdoor dining, and after the latter halted, the bar went dark for approximately eight months, opening just in time for the 10th anniversary last August.
However, “the decision was not, necessarily, financial. It was personal,” Jordan emphasized. He did pay rent, and he maintained a good relationship with his landlord, which helped. Similar to other city businesses, the company also received a federal Restaurant Revitalization Fund Covid-19 recovery grant amounting to $700,000.
The pandemic, however, reminded the Jordans that there are other ways they’d like to spend their time. “I started this when I was 36 years old, and I am now 56,” Jordan said. “It started with no kids, and now I have two kids, one in high school and one in middle school. You just have different responsibilities and priorities.”
The Jordans have other ventures they are looking toward, but will “keep that under wraps” for now. The couple will continue being part-owners of The Monk’s Kettle Terra Linda in San Rafael.
In a statement to the customers, the bar partners said, “Giordano Bros.’ lifespan has been long in San Francisco restaurant years, and the end of the football season feels like a fitting time to close. We now look forward to being able to focus on other business ventures.”
Giordano Bros. will continue to operate during its normal hours, which are 4 to 10 p.m. on Thursday and Friday, 11 a.m. to 10 p.m. on Saturday and 11 a.m. to 9 p.m. on Sunday. Its last day will be Feb. 27.