Parking Lot at 321 Florida

A massive parking lot located near Florida and 16th streets could become a nine-story, 151-unit mixed-use building.

The project’s would-be developers — a partnership between DM Development and Urban Land Development — purchased the parking lot for $11.2 million in early December.

The project would include 28 units of on-site affordable housing and 1,577 ground-floor square feet of retail space — though these plans are not set in stone. Official plans for the site should be submitted to the city by mid-February.

“It’s very early in the process, so there’s not a lot of details,” said Mark MacDonald, the CEO of DM Development.

The developers are positioning themselves to invoke California’s Density Bonus program, which would add 35 percent density to the base project and bring it up from seven to nine stories. A “base” project — meaning without the invocation of the state law — would be a seven-story, 112-unit building.

MacDonald said that as the process moves forward, “we will be doing a lot of community outreach.” Through that process, he said, more concrete plans will be worked out.

DM Development has several projects in the works in San Francisco — 27 units at 188 Octavia Street and 41 condos at 1515 Union Street — but nothing this big. MacDonald said his company has a lot of experience working in San Francisco.

But is he ready to build in the Mission District?

“We are certainly aware that there are passionate people in the neighborhood and in San Francisco,” he said. “We’ve worked with neighborhoods across the city and very much looking forward to working in the Mission with everyone else.”

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Julian grew up in the East Bay and moved to San Francisco in 2014. Before joining Mission Local, he wrote for the East Bay Express, the SF Bay Guardian, and the San Francisco Business Times.

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7 Comments

  1. SF will just become like another city in china, India…etc.. where we will be climbing allover each other and fighting for parking. you think its bad now… just wait.

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  2. ⛽ Oh noes, not my precious, preciousss parking? Don’t people realize the traditional cultural significance of putting cars everywhere, all the time? My people worship cars, you know. Also, something something working class.

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  3. Excellent. Can’t wait for the NIMBYs to start screeching about their views, the sun, the shade, the moon, the stars, the galaxies, the watershed, the worms, etc. And then there’s the displacement coalition sure to go apoplectic with rage. Hey, maybe the sex-worker supporter, yes-in-my back yarders can drum up some demonstrators? By the way, aren’t these women as shown in the photo the same ones that jumped in front of the Google buses, or is it just my poor eyesite?

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    1. You don’t have this eyesore at your back door, Amrit.
      And has anyone thought about parking since every person in The New SF insists on driving a 6 passenger vehicle ?

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