The Mission Street building where Siegel’s Clothing Superstore has done business for 91 years is now on the market for $6.5 million.

The three-story building at 2360-2366 Mission St., between 19th and 20th streets, includes 14 apartments above the ground floor space now occupied by Siegel’s.

“Siegel’s is not going anywhere,” Michael Gardner, the owner of Siegel’s for four decades, repeated on Wednesday when asked what would happen to the business where many a Mission teenager has purchased a Zoot suit for prom, would remain.  

Gardner is part of the family trust that owns the building. Even if sold, he insisted, his shop would remain. However, marketing material for the property lists the commercial space as “vacant retail.”  

Gardner also insisted that his family trust, the Gardner Trust, would soon take the building off the market, as its members decided not to go through with a sale — and that the Paragon “sign would come down in the couple days.” Yet by Friday, a sign remained on the front of his store and a listing remained online.

The Mission Economic Development Agency has placed a bid on the building, although the nonprofit declined to say for how much.

The building has significant history for the neighborhood’s economy and we appreciate the role Siegel’s has played … on this block,” said Karoleen Feng, director of community real estate at MEDA. “We look forward to the owner considering our offer to keep the building as part of the family-oriented vibrancy of Mission Street.”

Dan McGue, an executive vice president at Paragon Commercial Brokerage and the listed broker for the property, declined to comment for this article. He did not respond to Mission Local’s inquiries about whether the trust had backed out.

Siegel’s, which also has a location on Grand Avenue in Oakland, has occupied the ground floor of 2360 Mission Street almost as long as the building has existed. The building was built in 1926, and photos taken along Mission Street in the early ’30s show its sign displayed on the corridor.

Siegel’s may well be the only place on Mission Street that one can acquire a red, bejeweled smoking jacket, or rent an exact replica of the Zoot suit worn by Jim Carrey in “The Mask.”

The store — like 93-year-old Lucca’s on 22nd and Valencia, which recently put its parking lot up for sale for $2.9 million — is a vestige of the old Mission.  

If purchased, the property, with a lot size of 5,400 square feet, could not be redeveloped, as it possesses Class-A historic status, meaning it cannot be demolished. Its rental units include 12 studios and two one-bedroom apartments. Four of the studios, according to Paragon’s marketing materials, are vacant.


Siegel’s sign on the right of the photo. Streetcar Track Construction at Mission and 19th Streets Looking South  | July 8, 1936

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Julian grew up in the East Bay and moved to San Francisco in 2014. Before joining Mission Local, he wrote for the East Bay Express, the SF Bay Guardian, and the San Francisco Business Times.

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