quality food, local character, and lasting appeal.”
Mission Local interviewed Jara in 2015 just after he won FiveThirtyEight’s “burrito bracket,” a nationwide search for the best burrito. Jara, who moved to the United States in 1958 at the age of 16 and has owned La Taqueria since 1973, said he opened up a body shop on O’Farrell Street before going the Mexican food route.
“To hell with the body shop,” he said then. “I’m going to open me a taco shop. I’m going to open me a 100 taco shops.”
Listen to our interview with Jara below.