File photo: A customer purchases a drink at at a Mission Street market.

The soda industry just poured another $2 million into the campaign to defeat Proposition V, San Francisco’s proposed cent-per-ounce tax on sugary beverages, bringing its record-breaking expenditures to $21.3 million. This is the most ever spent in San Francisco on a ballot measure.

Since we first reported last Friday that the American Beverage Association California PAC – which gets donations from The Coca-Cola Company, Dr. Pepper Snapple Group/Motts LLP, PepsiCo, Inc., and their ilk – nearly doubled its contributions to the measure, the non-profit PAC has thrown in another $2.4 million on top of its previous $18.9 million, already the most on record in city history. 

Big Soda Contribution 10-26-16 by MissionLocal on Scribd

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Julian grew up in the East Bay and moved to San Francisco in 2014. Before joining Mission Local, he wrote for the East Bay Express, the SF Bay Guardian, and the San Francisco Business Times.

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