Lost Weekend Video, the film rental shop on Valencia Street that has already made one major conversion to stave off closure has reversed its plan to close by May 1 and will instead expand its current services and open a shop in Oakland.
The expansion is made possible by a partnership with the Oakland-based record store 1234Go!. The latter has been considering a San Francisco location and will move parts of its operation to Lost Weekend’s space and pick up part of the rent.
The partnership, though long in the works, was confirmed after Lost Weekend’s landlady renewed the store’s lease with a rent increase small enough to make it feasible for the two specialty vendors to share the burden of rental costs as well as the space. Now, Lost Weekend and 1234Go! are aiming to reopen the store by April 18th, which is Record Store Day 2015.
Meanwhile, Lost Weekend has found a landlord in Oakland’s Uptown district who is excited to welcome a video-store-meets-comedy-club into its space. The video store has also launched a $40,000 Indiegogo campaign to help cover the expenses of a renovation, expansion, and relaunch.
Co-owner Christy Colcord said Lost Weekend chose to launch the fundraising campaign now rather than earlier to have a tangible goal that will help the store toward sustainability rather than asking fans to make donations toward on-going operating costs such as rent. Colcord said the new plan will be set in motion regardless of whether its fundraising is successful, though she has reason to hope the community will support the project.
“Every day people come in and are like, what can we do, what can we do? So here’s something they can do,” Colcord said.
In 2012, Lost Weekend launched a comedy club addition to its store and dubbed it the Cinecave, or Cynic Cave. Up-and-coming comics regularly take to the small, intimate stage there to test their jokes on an open-minded, nonjudgmental audience. The Cinecave, Lost Weekend says, has been overwhelmingly popular (unlike their flagging video rentals), but hasn’t produced enough revenue to cover the cost of their ever-rising rent and operating expenses.
Now, as before, Colcord said, the future of the store hinges on getting fans to express their support more tangibly.
“If people really value these things in the neighborhood, they’ve got to spend the money,” Colcord said.