Saturday morning, an unlikely arrival appeared at the corner of 18th and Valencia: a fully furnished, mid-century living room stage set.
The set, complete with a floral couch, carpet, side table, childās rocking horse, and Christmas tree, showed up early Saturday morning and even had Don-and-Betty-looking models inhabiting it for a brief time in the morning. Throughout the day, dozens of passersby posed on the couch and by the tree, snapping photos and playing house.
By Sunday at 10:30 a.m., the entire setātree and allāwas gone.
The 18th Street living room was the latest entry in an ongoing project by New York-based photographer Justin Bettman called Set in the Street. For every setāwhich have ranged from a childās bedroom to tub-equipped bathroomāBettman, along with his collaborator Gozde Eker, collects items discarded on the sidewalk or through Craigslist, to create stage set.
In the early hours of the morning, theyāll create the set, take photos with models, then leave the set in place for a certain number of daysāor, however long it lasts before itās taken away by thieves or city employees.
A Los Altos native, Bettman was home for the holidays and chose 18th and Valencia for his Christmastime tableau. Besides an installation near Joshua Tree, this set was his first in a California city. We talked to him the day after the brief life of his golden-curtained, 1960s living room came to a close.
Mission Local: Do you know who took the set? Is there anything youād like to say to them?
JB: No clue. Thereās any number of things that could have happened. Someone could have stolen each piece separately. And sometimes, itās sanitation that comes through and cleans it up. Though, I do leave a sign saying that it will be removed. It could be just one person to take everything or to call the city.
ML: Did this particular set last less time than you expected? Whatās the shortest and longest a set has lasted?
JB: In New York, the shortest was there for three hours. The longest, eight days. I did expect this set to last a little longer. I figured, itās in the Mission, theyāre more receptive to art there. Usually, a lamp or some small item like the rocking chair will get stolen before it disappears. But I saw at 10:30 the night before it was gone that everything was there, so I was hopeful it might last longer. But all it takes is just one person.
ML: Is having it disappear quickly actually part of the appeal?
JB: To me thatās definitely part of the art projectā¦ I have no resentment at all when things, or all of it, goes missing. It is just sitting there on the street. And, I took everything from the street or Craigslist. Itās kind of just repurposing it.
And also, itās great just to see how it evolves. I did a set in New York that had a coffee table, and someone took it, and then some one else added another piece of furniture to it. Itās always evolving.
ML: Why that location? Why that particular furniture for that particular space?
JB: Well, I wanted to do something Christmas themed, something seasonal. A lot of people throw out trees right after Christmas, so I knew I could find one. In terms of location, I went scouting with people who grew up in here and knew the city really well. Thereās a few different factors that come into play when I pick locations. I take photos early in the morning and across the street, so I need a location with no street parking. This corner has a bus stop at it and I knew there wouldnāt be cars parking in front of the set. Also, I wanted to do 1960s vintage scene with curtains. Rather than ruin a wall by hanging curtains, I thought somewhere with a fence might be good. Plus, that area has so much foot traffic, and the Mission is an area thatās so receptive to art.
ML: So, it sounds like picking a location is all about logistics?
JB: Yes, itās a big production and logistical nightmare to get everything in place by morning.
ML: Is all this illegal?
The one law that I could be breaking is littering, but I have no intention of leaving anything there. And when you bring a couch thatās already been left on the street 100 feet from where it originally was, is that really littering? I donāt block the sidewalk, itās not for commercial use, thereās no artificial light, so, from what I can tell, I donāt need permits for what I do.
ML: Is a public living room, a completely domesticated, safe space, in a rapidly changing neighbor the ultimate symbol of gentrificationās end point?
JB: I leave it open to interpretations, for however people want to take it. I like to see how other people interpret it and see people reactions.
ML: Have you been surprised by how people respond?
JB: The first set I did in New York, I just wanted a good photo. But while I was shooting, people were really interested in the set and wanted to take pictures, and then I talked to a friend, and she was like: why donāt you leave it out for a few days and see what happens? Iāve been really surprised by how many people take photos and post on Instagram about the sets.
All the furniture is free furniture that people have thrown away and that they didnāt want, but if you curate it and put it together in an interesting way, it actually looks pretty good. I think thatās interesting to a lot of people. A lot of photographers pay a few thousand dollars a day for a studio, but all you need is a floor and wall. Itās all about perspective.
ML: Have you noticed any difference in peopleās reactions in New York compared to the few times youāve done it in California?
JB: In San Francisco, it was interesting, there were so many people taking photos but a lot fewer people posting anything on Instagram or Twitter [Bettman leaves a sign with the hashtag #SetintheStreet]. Iām not sure why that is. Maybe itās because San Franciscans are less narcissistic and donāt want to put themselves on Instagram, or maybe they post it and donāt use the tag because they donāt want to promote the project. I just know there was a lot more people taking photos on Saturday than showed up online.
ML: Do you have a dream street corner and dream set that you hope to set up one day?
JB: Thereās not one street in particular, but it would be cool to do a monthās residency in Paris, to do a set, take photos, and move on to next place. Go to Brazil, or somewhere. But it would be interesting to see how people respond in different parts of the world, how the different architecture and furniture impacts the photos.
ML: Iāve read that part of the point of this project is to draw peopleās attention to wasteāwasted space, wasted resources, wasted dĆ©cor. But Iām wondering if since watching people on the street and seeing the photos they take has changed it for you?
JB: Itās evolved to this thing thatās almost a social experiment. It leaves you wondering: how long will it last, what will people do? At first, I was interested in taking photos using sets on the street and trying to see if you could even tell it was shot on the street. But now, itās much more of a social experiment.
ML: Whereās the next set going to be? Any more Bay Area locales?
JB: TBD. Youāve got to pay attention. Some of these sets last hours, some last eight days. If itās up you got to see it while it lasts. Thatās been an interesting component.
Did they have a permit for this?
Did you not read the article? That point was addressed.
I asked my question 24 hours before they posted the interview. Thank you though.
he says “from what I can tell, I donāt need permits for what I do”…
anytime you block any part of the sidewalk you need a permit.