SF Eater reports that there will be a new indoor food market at 15th and Market Streets in the Castro.

The Bay Area Reporter says that the new multi-use building located at 2175 Market Street (at 15th) will feature a 3,895-square-foot emporium-style marketplace, to be shared by a collection of food vendors. The new space will join behemoth-to-be Market Square (that’s the Twitter building) and the smaller Second Act and 331 Cortland in adopting a shared-space model.

READ THE FULL SF EATER ACCOUNT HERE  OR HERE ON THE BAY AREA REPORTER

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I’ve been a Mission resident since 1998 and a professor emeritus at Berkeley’s J-school since 2019. I got my start in newspapers at the Albuquerque Tribune in the city where I was born and raised. Like many local news outlets, The Tribune no longer exists. I left daily newspapers after working at The New York Times for the business, foreign and city desks. Lucky for all of us, it is still here.

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    1. A food court can’t justify 4$ toast or 15$ sandwiches, hence the renaming.

      Its just like a vast swath of the Mission was attempted to be renamed ‘the quad’. Because as new naive and wealthy people moved in they realized that its not all pretty storefronts and grassy parks … hence a concerted effort to carve out a more sanitized version. Voting districts are reappropriated in similar ways … its an effective strategy to divide and conquer.

      Similary the financial industry bailout turned into ‘Quantiative Easing’.

      Its all about successful renaming — therein lies the power to confuse and control.

      But surely you are very good at this game John, no?

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