The corner at 24th and Folsom would change significantly with a proposed five-story development with 20 modern condos, but La Parrilla’s management and the architect say the chicken grill that has been there for more than 20 years would remain.
“The impetus for it is basically he wants to try to have a better restaurant there,” said Stanley Saitowitz from Natoma Architects.
Saitowitz said the owner of the building and the restaurant, Vladimir Abramov, is trying to improve the restaurant. “The exact same style of food, the same guys are going to stay cooking there, it’s going be the same restaurant,” Saitowitz said.
The proposed five-story plan has two retail spaces, one measuring 2,200 square-feet and the other 600 square-feet. Saitowitz said the smaller space is being considered for the “to-go” window for the restaurant.
Abromov could not be reached for comment. However, Edward A., the restaurant’s manager who declined to give his full name, said that the chicken grill will remain.
Regardless, Erick Arguello, president of Calle 24 Merchants and Neighborhood Association, said the association and neighbors do not support the proposal because it contributes to gentrification.
“Any development that size will absolutely affect the character of 24th Street, of Calle 24,” he said. “It will definitely open the door to more gentrification and price increases in the area for commercial spaces and for renters. Any time development comes in like that it’s a ripple effect and we don’t want that to happen, not on 24th Street or anywhere.“
Natoma Architects submitted a plan to the San Francisco Planning Department to bulldoze La Parrilla Grill and build a five-story building that would include eight two-bedroom and 12 one-bedroom condominiums as well as a parking garage for eight cars. It also envisions a second-story deck and a roof deck. If the owner developed affordable housing on site, two of the units would have to be designated as such, according to the preliminary assessment letter.
In that letter, dated Feb. 19, 2014, the city says the plan met many of the city’s requirements, but failed to meet others and made a number of suggestions including one to readjust the planned arcade and facades so that the building would be more in character with the neighborhood.
Neighborhood outreach and a number of public hearings would be required for the project to meet all of the city’s requirements, which would have to be met within 18 months of the city’s preliminary assessment of Feb. 19. 2014.