By: Andrea Valencia

Mission Mission has a report on selling cheese to Jonathan Richman, good reading for a lazy Saturday.

After 8 years of working at the Rainbow Grocery Co-op Cheese Department it’s finally happened: I got to sell cheese to Jonathan Richman !!! It’s maddening because I see him in the aisles every couple of weeks but he’s always gone by the time I get out there to “front.” Today I finally found out why; he buys one cheese and one cheese only: Redwood Hill Raw Goat Feta. READ MORE

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I’ve been a Mission resident since 1998 and a professor emeritus at Berkeley’s J-school since 2019. I got my start in newspapers at the Albuquerque Tribune in the city where I was born and raised. Like many local news outlets, The Tribune no longer exists. I left daily newspapers after working at The New York Times for the business, foreign and city desks. Lucky for all of us, it is still here.

As an old friend once pointed out, local has long been in my bones. My Master’s Project at Columbia, later published in New York Magazine, was on New York City’s experiment in community boards.

As founder and an editor at ML, I've been trying to figure out how to make my interest in local news sustainable. If Mission Local is a model, the answer might be that you - the readers - reward steady and smart content. As a thank you for that support we work every day to make our content even better.

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