A sniffle and a tear as the Chronicle’s readership spirals down – a full 25 percent in six months – under the supposed

(Kat Malinowska/Mission Mission)

(Kat Malinowska/Mission Mission)

auspice of a business plan expected to reduce circulation and raise revenue by hiking up prices, explained halfway down here.

The New York Times has spilled a bit of ink in honor of its laboring brother, and the continuing decline of newspapers nationwide, while stepping up its advertising campaign throughout the Bay Area, including this attempt at wooing Mission readers.

Public education isn’t doing much better in this city: a shocking 85 percent of summer classes have been cut at S.F. City College, as reported by Mission Local’s Rosa Ramirez.

At least the government’s here to vaccinate some of our worries away. Swine flu vaccines have finally arrived and will be doled out to high-risk groups starting on Thursday. Go to San Francisco’s public health site to find out where. But don’t get too excited. It seems there’s a shortage.

Mission Local’s Shalwah Evans documents the ongoing jeans epidemic; relief is in short supply here as well, with the 9th Annual No Pants BART ride still

(Chad Nicholson/Laughing Squid)

(Chad Nicholson/Laughing Squid)

more than two months away.

But a breakthrough in eradicating West Nile virus and combating mosquitoes has occurred at UC Davis, with researchers identifying the chemical that attracts them to humans. The pricky buggers have been out in force the last couple evenings at my house, disturbing our nightly revelries, so the plan, drunkenly hatched, is to build a scarecrow, douse it in mosquito-loving chemicals and plant it firmly in our neighbor’s yard.

Speaking of crows, curdle your blood tonight in at least two ways at Benders’ weekly Tequila Terror Tuesdays. Horror films and cheap drinks start at 10 p.m.