It is 54° now, going to 59°. And yes, you guessed it, there is a Spare the Air alert today, again.
Young professionals are being priced out of the Mission District and are moving to the Western Addition, according to the Wall Street Journal. From the Journal article:
The younger residents moving into the Divisadero Corridor are often coming after being priced out of the Mission District. Meghan Murray, a 28-year-old marketing employee for a technology start-up, says she and her boyfriend moved into a large studio near Alamo Square Park for $1,900 a month after failing to find one under their $2,000-a-month target in Mission. “It’s sort of the same vibe here,” she says.
Ms. Murray may have a point. After all, as the article notes, Four Barrel and Bi-Rite are expanding there.
The Western Addition is also similar to the Mission in the displacement of its earlier residents, the Journal notes:
Once a mainly black, working-class neighborhood, with some crack houses and prostitution, the Divisadero Corridor is becoming home to hip eateries and young, largely white techies. In doing so, the neighborhood is dealing with some of the same gentrification issues, such as rising rents and demographic shifts, that the Mission has faced in recent years.
Has the Mission gotten too expensive?
Being a 30-Something in San Francisco Sounds Like Fun
Former Mission Loc@l reporter Justin Juul has written a spot-on article for the Bold Italic about being a 30-something in San Francisco:
Skateboarding, yoga, street food — it might all sound like college stuff to folks in the ’burbs, but it’s fair game here. That’s because 30-somethings in San Francisco have their own definition of adulthood and it does not include settling. It means hustling harder to make shit happen on your own terms.
Hang in there, the weekend is almost here.

