Over the summer, San Francisco news outlets have attempted bagel taste tests, with results even they admitted were surprising.
Sourdough bagels, a contradiction in terms, topped the charts. A California-based chain landed in the top 10, despite bagel aficionados knowing their product is subpar. Boichik, widely regarded as one of the top bagel spots in the area, did middling at best.
Mission Local was intrigued and confused by the results, so we embarked on our own taste test. Our criteria: Which San Francisco bagels are actually closest to ones you find in the worldwide bagel capital, New York?

We had three criteria, developed with the assistance of AI and a highly opinionated New Yorker: Crust, crumb (the texture of the inside of the bagel), and flavor.
We used the San Francisco Chronicle’s list as inspiration, and limited our bagel options to just ones available within San Francisco city limits. That sadly eliminated what we’ve heard are some excellent options in the East Bay. Also (tragically) eliminated: The Laundromat, because, on the morning of our test, they had an oven malfunction.
We also excluded any shop specializing in sourdough bagels. Our tasters were not inherently opposed to San Franciscans making a sourdough bagel, but believed those deserved their own category, and shouldn’t be compared to the real thing.
Our panel of judges were an admittedly unscientific selection of four New Yorkers, plus one California native who lived down the street from one of New York’s most famous bagel shops for four years.
Our five testers tasted the bagels in two groups of four, all with plain bagels. Cream cheese was available. The top two in each group then advanced onto a final, during which tasters tried the plain again, plus sesame or poppy seed.
What we found? First, a lot of disappointment.
“You know what’s good about this bagel? There’s not a lot of it, and I can taste the cream cheese,” one taster said of an early sample. Other bagels tasted flat-out stale, or like “wet Wonder Bread.”
But there were three bagels that stood out in a good way. In the top spot was Bageletto, which opened in February down the street from Mission Local, on 14th Street.

Bageletto is the winner! Chart by Kelly Waldron.
Our tasters were initially hesitant about the Bageletto plain. The crust on the top of the bagel, they said, didn’t have the golden-brown color or crisp they wanted. However, the blistering on the bottom of the bagel was “impressive.” It also was the best-tasting bagel they tried.
The sesame seeds clinched the win for Bageletto during the second round. Thanks to those seeds, one taster said it was the bagel she “kept coming back to eat.”
The judges’ comments didn’t surprise Bageletto’s owner (and Brooklyn native) Rich D’Aloia, who refined the shop’s bagel recipe over months. Barley malt is often what gives bagels that golden-brown, crispy crust, D’Aloia said.
But he leaves malt out of his bagels because he doesn’t like the sweet taste that it can bring. And D’Aloia’s top priority is taste.
The bagel shop’s signature products are upscale bagel sandwiches: Think egg, ham and cheese — except the ham is prosciutto, the eggs are from a local farm and the cheese is an imported provolone. D’Aloia didn’t want malt interfering with that.

Why did the sesame seeds taste so good? D’Aloia said he took the time to find a high-quality source, and always makes sure to coat the entirety of his bagels, top to bottom. He demonstrated on a freshly baked sesame on a recent Thursday in Bageletto’s kitchen — no sprinkling on top here.
The runners-up were tied for silver: Boichik and Schlock’s. Boichik’s bagels are, tasters said, barley malt-forward. That landed them with the best crust and crumb. This, one taster concluded, feels like a real New York bagel. But tasters also docked Boichik because that same barley malt made it too sweet.
For what it’s worth, that’s actually a common pitfall of bagels in New York, one taster said. Even Boichik’s perceived flaws were authentic.
Schlock’s scored well for texture, too. It was chewy. It had a good squeeze. One taster showed it to the peanut gallery of non-New Yorkers looking on that day as an example of the right amount of squeeze. It was docked for the opposite reason as that of Boichik: It was a little too salty.
At the end of our test, one of the judges defrosted bagels he mail-ordered from New York to share. This is when true tragedy struck.
Even defrosted and then reheated, the New York bagels were better than any of our San Francisco options, which were ostensibly made that morning. In San Francisco, even the best bagel will only get you so far.


“At the end of our test, one of the judges defrosted bagels he mail-ordered from New York to share.”
Hmm, please share the name of this mail-order bagel company. Is it Eli Zabar, Russ & Daughters, Barney Greengrass, New Yorker Bagels, Ess-a-bagel, Utopia, or another business? Thanks!
Good guesses Vic! The bagels from NY were Ess-a bagel and Utopia.
I was born in Manhattan and raised in New Jersey. The Laundromat has the best bagels in San Francisco. Schlok’s is next (only one c in their name). Then Boichik.
I’ll check out the Laundromat on H&H’s recommendation. H&H should know because the bagel shop from which H&H has taken their handle, was the sine qua non of bagels until they closed their 80th and B’way store in 2011. (The new H&H is an imposter!) I had high hopes for Boychiks because the owner based her recipe on her memory of the original H&H. Good for the Bay Area but still falls short.
+1 on Laundromat being most authentic. Plus they have real pumpernickel.
Haven’t been impressed with Boichik.
—Another NYC native
Most important ML article of the year thus far! (;->)
Smart choice to simply separate sourdough bagels out of the contest. In the anonymity of the Interwebs, but still needing to brace myself, let me add: Bagels or otherwise, SF sourdough is way too tart and high in acidity, bordering the inedible at times.
How can you skip Laundromat and Bones Bagels and call this a
definitive comparison?
Unfortunately, this bracket is missing the definitive top seed and best bagel in San Francisco: The Laundromat. Gotta run this bracket again when their ovens are working. They’ll blow all of these out of the water!
I enjoy a bagel now and then but the fervor around what strikes me as a super basic food is amusing.
Right? It’s the NYC transplants taking selfies again.
If you’re going to have a contest you should list all of the contestants. An I missing the list?
Sir or madam —
Are you not seeing the bracket?
JE
Thanks for this! I’ve always found Holey Bagel to be pretty good, so I’m definitely going to check out the winners.
Wish I’d seen this last week: wasted money on a half dozen mealy gummy blandness from Wise Sons – I shouldn’t have trusted 2 yelp reviews.
Pffffft!!!
You lost me at the grossly over-perpetuated falsehood that NYC is the worldwide bagel capital. American? Sure.
But until you know the perfection that is the Montreal bagel, you’re just playing.
(Also, why not even a mention for Hella Bagels?)
Because…Hella Bagels is in the East Bay? The reporter specifically said ‘within SF limits.’ These kinds of reviews are useful for those of us who like bagels but have no interest in traveling miles or standing in long lines for them.
I went to Fairmount Bagels when I visited Montreal. Loved the old school look of the place. The plain bagel tasted like …..they had forgotten to add any salt to the dough. NOT a good bagel. sorry but that’s the truth
Curious, w The Bagel Bakery on Townsend considered in this evaluation?
While I like Bageletto’s flavors, I’ve found them to be not nearly dense enough. They are more bread-like than NYC bagels, almost like a fancy Noah’s bagel. My favorites are Schlock’s, or Bagel Mill in Petaluma.
So that confirms it: the best bagel I’ve had within 5 hours of San Francisco is at an airport in New York!
Honestly, I’ve had them all. I lived on the upper west side as a kid and in Ny/NJ for years. It’s just different. Boychick is like a Jersey 6-7.
I’m just gonna say that if you goto certain Safeways at 7-8 am and get an everything or poppy bagel, then freeze them, you’re fine. The difference between Safeway for $1 and these bagels for $3-4 is not large enough to pay the premium.
Sad but true. Safest in El cerrito in East Bay makes solid bagels $12 a dozen.
Before making a final, final decision, try The Laundromat bagels – they have the chew and the taste others lack. Definitely worth a trip to the Outer Richmond.
Boichik Everything bagels are the best. The sweetness is what I like.
I lived in New York for nine years. Boichik makes the best bagels you can get in San Francisco, hands down.
I like bagels, but they’re just bagels, I doubt that there’s a “best” one anywhere.
A bagel’s deliciousness is highly related to freshness. Straight out of the oven and still warm changes your perception of a bagel mightily. Pop up
bagel in NYC knows this and makes fresh bagels all day.
Yom!
Straight from the convection oven behind the counter, yeah, you might get away with commodity flour wares of the Subway/Safeway deli variety. That’s not to say Pop up bagel doesn’t hold up after a few hours, where the real test will find if bread tastes like cardboard, or not.
Too bad The Laundromat couldn’t be included. I’m pretty sure they would’ve been the winner.
I lived in NYC for 4 years during college and survived off of bagels and pizza. I’m appalled that the The Laundromat was not included in this “contest”.
The problem with the laundromat is that it’s filled with people who like to point out that they went to college in New York and so on. I will admit I haven’t tried the bagels. The pizza was fine but nothing to get all evangelical about.
Why is that a problem? Here’s my version: I was born in Queens, grew up in Jersey, went to college in NY. The Laundromat has the best bagels in SF and it’s not really that close.
Wow, you went to New York? Cool! What’s it like???
Unlike Mexican cuisine that had to do more with less because surpluses pre-industrial were smaller, Ashkenzai cuisine was the product of being confined to the hovels in the Pale of Settlement and excluded from modernization as last class non-citizens.
Just as fancifying Mexican food, la comida del pueblo, can be problematic, considering hovel food as haute cuisine is likewise misplaced. It is not supposed to be desirable.
Ashkenazi food is a nostalgia over deprivation: borscht with sour cream that looked like Pepto Bismol. Gefilte fish, the gelatinous Pringles chips of Eastern Europe’s drab inland waterways. The horror of beef flanken and fat tinged tongue and sliminess of chopped chicken liver. Smoked whitefish and lox are slim consolation to the fact that this shit was almost all nasty.
Boiled rings of bread can only go so far. It is like still drinking Budweiser when we have fine artisan west coast ales.
Clearly you never heard “necessity is the mother of invention”.
When you’re rich you can just rely on quality ingredients to make food delicious. When you’re poor you have to really lean in to seasoning and technique, but as a result you often end up with something superior. And if you take that recipe and apply it to high quality ingredients you’ll kick the ass of anything that never had to solve for limited or poor quality ones.
That’s why really good bbq is better than really good steak (yeah I said it).
I grew up eating Ashkenazi food. Trust me, seasoning and technique were not that cuisine’s strong suits.
There are reasons why Europeans practically invented colonialism to secure spices and seasonings for their foods. Even with trade, these were not readily available in the ghettoes in the Pale of Settlement. Contrast that to Mexico where you could just go out and pick chiles, huitlacoche, elote, calabasa, tomatoes, tomatillos and cilantro, etc. for free.
There are reasons why Mexican restaurants are a global phenomenon while Ashkenazi restaurants are not.
Living up the street from Boichik s flagship store got me well indoctrinated .I’m spoiled to start with cuz I’m from Tronna and have noshed on many a yummy Canadian Bagel. The best ,bar none , from Ottawa.. Bagel nirvana.evrn better than the famed bagels from NY But.that being said.Walking home past Boichik’s busy ovens at night was the siren song.The bagels aren’t Ottawas but they are still pretty yummy.I love the malty flavour .the best
o far in my limited California experience.