People at a convention booth engaging with a vendor displaying various art pieces and printed materials. Several attendees are browsing the items while others walk through the room.
Eddie Ahn, right, at SF Zine Fest in 2013. Twelve years after the graphic novelist began tabling at the festival, he'll be the guest of honor at SF Zine Fest 2024. Credit: Courtesy of Eddie Ahn

Eddie Ahn first set up a table at the SF Zine Fest in 2012, when it attracted a few hundred people to the County Fair Building in Golden Gate Park. By day, he was starting out as a nonprofit lawyer, but for fun, he drew comics. โ€œFictional stories about an angry and ambitious turtle trying to sell coffee across San Franciscoโ€ is how Ahn describes them; the turtleโ€™s personality was based on his grandfather. As a promotional gimmick, Ahn brewed small batches of coffee and served festival attendees in hand-stamped cups.

โ€œI learned about the Bay Area’s strong enthusiasm for local artists and creativity via SF Zine Fest,โ€ remembers Ahn, now an established graphic novelist who is also the executive director of the San Francisco environmental justice nonprofit Brightline Defense.

This Sunday, Sept. 1, Ahn will return to the annual event once again, as he has done for the past 12 years. This time, however, heโ€™ll be the invited guest of honor, with a bestselling graphic novel called Advocate that was published by Penguin Random House in April. And when he sets up his table, it will be at a much larger venue โ€” Metreonโ€™s City View, where the festival moved in 2022. A far cry from the eventโ€™s humble beginnings in 2001, this yearโ€™s fest is expected to draw more than 3,200 people to browse some 236 exhibitors. [Disclosure: This reporter will also be tabling at the event.]

A person in a white dress shirt and dark pants stands against a dark blue background, looking down with one hand in their pocket, reminiscent of an attendee at the SF Zine Fest.
Eddie Ahn Credit: Courtesy of the artist

Ahn says heโ€™s โ€œhonored and a bit overwhelmedโ€ to be receiving special recognition at the festival. โ€œMy art and nonprofit work are both very hard to do, and they come from humble beginnings and limited resources,โ€ he says. โ€œReturning to SF Zine Fest as its guest of honor feels like coming full circle in the best way possible.โ€

A graphic memoir, Advocate tells the story of Ahnโ€™s childhood in Texas as the son of Korean immigrants, his move to San Francisco to earn his law degree, and how he found his calling in environmental justice, ultimately showing his parents how living life in service to others is more valuable than one thatโ€™s purely financially driven.

That ethos runs through the festival as well: Admission for attendees is free. To exhibit, self-publishers and established independent companies all submit the same application, competing for a half-table or table at the event, where they may sell items for as little as a dollar up to around $50. Beyond getting to meet and talk to everyone who supports their art, participants also enjoy trading their zines with other makers and planting seeds for possible future collaborations.

Book cover titled "Advocate" by Eddie Ahn, depicting various illustrated scenes including dining, the city of San Francisco, a person running, family members, and a bird. Text states "National Bestseller! Available nowโ€”featured at SF Zine Fest!
The cover of ‘Advocate.’ Credit: Penguin Random House

For Ahn, that social element is priceless, though it hasnโ€™t always been easy. โ€œWhen the Fest switched to virtual-only due to the pandemic, SF Zine Fest staff and volunteers worked really hard to keep the festival engaging and maintain a sense of community,โ€ he says. He appreciates that organizers continue to think about accessibility: Masks are required, and the City View venue has better ventilation and air conditioning than the County Fair Building, which used to host the event, he notes.

A self-taught artist, Ahn ultimately credits his participation in the festival and other local, scrappy art events for fueling his creativity over the years. While the production value on his recent work is polished, he looks back fondly at the long nights he spent folding and stapling photocopied comics to create zines, he says. โ€œThose DIY experiences โ€ฆ laid the foundation for telling better stories.โ€


SF Zine Fest takes place on Sunday, Sept. 1, at City View/Metreon (135 Fourth St.). Admission is free and masks are required. A free kickoff party will be held on Saturday, Aug. 31 from 6 to 9 pm at Mission: Comics & Art (2250 Mission St.).

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