A diverse group of people poses outdoors, holding yellow signs supporting Mayor London Breed, who stands in the center wearing a red dress.
Mayor London Breed surrounded by supporters as she visits businesses on 24th St. in the Mission on July 23, 2024. Photo by Abigail Van Neely.

Mayor London Breed’s canary-yellow campaign signs preceded her as her entourage made its way down 24th Street today. 

As they walked, the group, including campaign staff and volunteers holding large posters aloft, visited local businesses in the Mission that had been scouted ahead of time by Joshua Arce, a longtime Breed ally whom the mayor appointed head of workforce development in 2018. Arce is a Mission resident, and unsuccessfully ran for the District 9 supervisor seat in 2016. 

Up and down the street, curious Mission residents honked their car horns and ran over to take selfies with the mayor. Breed’s team swiftly doled out their stack of yellow campaign signs to anyone interested in a photo. Like a trail of breadcrumbs, they also left them behind at the shops they popped into. 

Group of people, including a woman in a red dress, standing outside a colorful building holding yellow signs that read "London Breed" and "Alcaldesa.
Waves of blue tile outside Precita Eyes, an arts center at 2981 24th St. dedicated to the Mission’s muralists, offered Breed and her team a vibrant backdrop for a group photo opportunity on July 23, 2024. Photo by Abigail Van Neely.

Their day in the Mission began at noon with lunch at Tio Chilo’s Grill at 2872 24th St., a family-owned Mexican restaurant Breed said will be celebrating its 22nd anniversary tomorrow. That was followed by a visit to Limoncello, a sandwich shop at 2862 24th St. 

Three people stand outside a building, posing for a selfie. The person on the left holds a London travel guidebook.
Mayor London Breed stops for a selfie with Genentech employees touring the Mission on July 23, 2024. Photo by Abigail Van Neely.

“I knew I was coming here, so I waited to eat,” Breed said. “The city employees, the public works folks, they eat in this neighborhood. Because [it has] the best food,” she later added, after running into a uniformed employee who said he helped put in her office floors.

Three people stand on a city street corner near a parked van with a municipal logo. One person in a red outfit holds a drink, while another in a plaid shirt and reflective vest talks and gestures.
Breed meets a city employee who said he helped install her office floors as she walks down 24th St. in the Mission on July 23, 2024. Photo by Abigail Van Neely.

Breed was then guided to Temo’s Coffee at 3000 24th St., where Breed hugged owner Lamea Abuelrous, ordered a matcha, and chatted with customers. She explained that she is running for re-election, and described how she supported business owners during the pandemic. 

Two women are embracing in a warm hug, with one wearing a red outfit and the other in green. They are indoors with shelves in the background.
Mayor London Breed hugs Lamea Abuelrous, owner of Temo’s Coffee in the Mission, on July 23, 2024. Photo by Abigail Van Neely.

A couple customers brought up Abuelrous’ efforts to help her family escape Gaza, and asked Breed to raise awareness about the fundraiser. Breed was ushered out by her team; Breed’s campaign said later that the mayor had a tight schedule to keep.

Afterwards, customers said they did not want to be in a photo with a candidate who did not endorse a Gaza cease-fire resolution.

Back on the sidewalk, Breed stood apart from the small crowd around her in a scarlet sweater set. She fanned herself, saying she wished she had worn a sundress. 

Person in a red jacket browsing through jerseys in a clothing store adorned with a mural and sports memorabilia.
Mayor London Breed’s stop at Mission Skateboards at 3045 24th St. on July 23, 2024 is an impromptu one. Despite reminders from ally Joshua Arce that they should keep moving, Breed accepts the store owner’s invitation in. She pursues his “old school” leather jackets as a member of her team captures iPhone footage. Photo by Abigail Van Neely.

Up the block, Breed was welcomed into W-K Market at 3098 24th St. The owner, his family, and passers-by squeezed into the corner store for photos. A woman giddily asked the mayor if she remembered her from a previous visit during the holidays. 

Two women stand smiling in the aisle of a grocery store, with refrigerated drink sections and snack displays visible in the background.
Mayor London Breed poses inside W-K Market on 24th St. with a resident who recognized her on July 23, 2024. Photo by Abigail Van Neely.
A person in a red outfit smiles and gestures outdoors, with two individuals standing behind them. They are in front of a building with a "SUPER" sign partially visible.
Mayor London Breed calls out to Roberto Hernandez, a candidate running to be District 9 supervisor, as she walks through the Mission on July 23, 2024. Behind her is longtime ally Joshua Arce, left. Photo by Abigail Van Neely.

On the way to their last stop, Breed yelled across the street when she saw Roberto Hernandez, a candidate running to be District 9 supervisor, filming a video outside Mixcoatl, a Mexican handicraft and jewelry store at 3201 24th St. 

Three people stand in an art gallery. One person in a red outfit talks while another person in a grey outfit takes a photo. Art pieces, including a mannequin in a dress, are displayed on the walls.
Inside Galería de la Raza, Mayor London Breed records a promotional video, prompted by a list of the businesses she visited that Joshua Arce hand wrote for her on the back of a flier. Photo by Abigail Van Neely.
Mayor London Breed poses inside Galería de la Raza with Mission residents on July 23, 2024. Photo by Abigail Van Neely.

As she waved to residents outside Galería de la Raza, Breed said she had had just a “taste” of the Mission’s “very special, spiritual community.”  

A small girl ran over, dragging her dog on a leash behind her, for a final meet-and-greet before Breed was driven away. 

Three people and a small dog are on a sidewalk lined with trees and parked cars. A woman in a red dress waves at another woman walking a dog. A man stands nearby holding a face mask.
Mayor London Breed waves goodbye to a young girl and her dog as she leaves the Mission on July 23, 2024. Photo by Abigail Van Neely.

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I'm covering criminal justice and public health. I live in San Francisco with my cat, Sally Carrera, but I'll always be a New Yorker. (Yes, the shelter named my cat after the Porsche from the animated movie Cars.)

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3 Comments

    1. Hipócrita! Only comes to the Mission when she wants something from the community. London Greed needs to go home and stop sucking the City’s energy!

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