Activists outside Zuckerberg home. Photo by Clara-Sophia Daly.

Around 20 activists gathered with signs and megaphones at Mark Zuckerberg’s Mission District home Saturday morning to protest Facebook’s handling of what they call “viral misinformation” threatening democracy. 

The police stood across the street from the protest, as people yelled things like “Wake the Zuck up!” and “It’s the people’s hospital, not his.” 

It’s unclear if Zuckerberg spends any time at the house on 21st Street. 

Although the protest was promoted as a call to take Zuckerberg’s name off ‘Zuckerberg San Francisco General Hospital and Trauma Center,’ it was clear at the protest that the activists’ concerns with Facebook went far beyond the naming of the hospital. 

A man dressed like Facebook’s CEO Mark Zuckerberg wore a mask with Zuckerberg’s face on it while sweeping the sidewalk in front of his gated home, a metaphor for the belief that Zuckerberg has been sweeping misinformation under the rug. 

A protester with Zuckerberg's face on a mask

Activists also put up signs reading, “TRUTH MATTERS.”

One of these activists is the executive director of Media Alliance, Tracy Rosenberg, a resident of the East Bay. 

Rosenberg said Facebook is “not resourcing and financing fast fact-checking and [is] not consulting civil rights groups about what hate speech is.” 

Rosenberg said that she is especially concerned about the microtargeting algorithms the platform uses to collect personal information about the likes and preferences of users. Facebook makes that information available to organizations placing political ads. 

“Microtargeting for political ads should be very basic: geographic region, gender, age,” she said. “It should not include things such as whether or not you have clicked on tags for coronavirus conspiracy theories or climate change denial.” 

Michael Petrelis, who often runs for the District 9 BART Board,  was dressed in rainbow-colored clothes and held up a papiermâché Donald Trump figurine that said, “lock him up.” Petrelis, who lives in the Mission with his husband, said he is “very upset with the anti-democratic policies of Facebook.” Asking Facebook to take down lies is not censorship, explains Petrelis.

Photo of Michael Petrelis by Clara-Sophia Daly.

A friend of Petrelis, activist Andrea Buffa, was at the protest on behalf of the Protest Facebook Coalition. Buffa believes it is important for San Francisco to go on the record saying “our public health medical institution should not have Zuckerberg’s name on it, since he spreads lies.”  

The San Francisco Board of Supervisors Governmental Oversight committee will vote on a resolution sponsored by Supervisors Gordon Mar and Matt Haney to condemn the naming of San Francisco General Hospital after Zuckerberg at their next meeting on Thursday, December 3. 

A man at protest holding sign, “Don’t Zuck Up Our Democracy.” Photo by Clara-Sophia Daly.

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Clara-Sophia Daly is a multimedia storyteller and reporter who has worked both in print and audio. A graduate of Skidmore College where she studied International Affairs and Media/Film studies, she enjoys working at the intersection of art and politics, and focusing on the stories of individuals to reveal larger themes.

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  1. this horrid person has ruined my parents san fran neighborhood…then he ruined my menlo/palo alto neighborhood. next he laid waste to thousands and thousands of young girls self-image self-esteem—-he the zuck-head of little girls.
    he screwed college associates out of their rightful portion of the facebook profits,,,,,truly a total douche……his love of money is truly the root of all his evil. a disgusting person who needs dispatching to dantes inferno! a pox on him!!!

  2. This needed to happen whether or not he was actually home. His power to corruptly influence has gone on unchecked for too long.

  3. If the Board of Supervisors remove Zuckerberg name from the county hospital in San Francisco, will they also return the 100 million dollars he donated to the hospital?

    It seems only fair that he should get his money back if they take his name off the hospital.

    1. Why not cut to chase with the battle of names and semantics? The supervisors should declare Esperanto the official language of The City, barring English, the language of colonial opressors.