With Mission Pie’s ovens slated to go cold Sept. 1, owners Karen Heisler and Krystin Rubin will not only be moving into a new line of work, but a new home as well.

“I’m selling the building,” Heisler today told Mission Local. The 6,550-square-foot mixed-use building at 25th and Mission houses Heisler and Rubin’s business–and their apartment. There are also five other units on-site.

The building went on the market on Friday with a listed price of $3.995 million.

Heisler and Rubin — a married couple — will be vacating their three-bed, two-bath unit on the top floor. One other unit is currently empty.

Heisler declined to be interviewed regarding the pending sale, but had mentioned selling the building as a possibility in June when she announced Mission Pie’s pending closure.

She obtained the structure in August 2005 for $2.1 million. The selling agent for that sale was Jean-Paul Samaha and, nearly 14 years later, he now has the same position.

“It’s a great building,” says Samaha, who works for Vanguard Properties. “The current owner has spent a lot of money over the years upgrading all the units. She did a comprehensive soft-story retrofit — before it was even mandated by the city.”

Based on the calls he’s already received, the next owner “may be a similar type of user-owner. Somebody local, maybe someone who needs a bigger space. That is the hope.”

A broker’s open house is scheduled for Tuesday.

During Mission Pie’s dozen-year run, Heisler and Rubin aimed to run a business that was generous to its workers, sourced high-quality local fare, priced its food at reasonable rates, and ran a profit. Earlier this year, they found they could not do all of these things at once, and opted to curtail the business.

It’s complicated. But not for Samaha, who is now tasked with selling this building, again.

“She decided to close Mission Pie and is selling the building,” he says. “It is a simple story.”

Joe Eskenazi

Joe was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. “Your humble narrator” was a writer and columnist for SF Weekly from 2007 to 2015, and a senior...

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12 Comments

    1. Yeah, what real estate speculators, she bought a building 15 years ago that was completely vacant and spent years fixing it from something that did nothing for the neighborhood into a home for several families and a bustling community hub that provided jobs for 20 people for 13 years and then just like that decided to do what was best for her and her family and sell something that she owns in all concrete and philosophical meanings of the word. For less than double what she paid for it 15 years ago. Well by God. Who ever heard of such a thing. I’m sure you’ve provided more homes and jobs for people who live in the mission, Andy. Tell me, do you perhaps provide health insurance for 27 people currently?

      I bet you do. I bet you provided the best community of people that I’ve ever had the pleasure of getting to work with, as well. You probably gave me a job for the last two years and I somehow didn’t know. You provided emotional support and legal research when my coworker got evicted right? You invited my other young coworker to your Christmas and Thanksgiving dinners because she was all alone in a strange city. You gave me advice and a wedding gift, right? You filled stockings for all your employees every christmas?

      Oh snap, are you paying me a severance that will help me have time to find a new exciting job? You allowed me to do an art show at your pie shop that made me extra money and got my art exposed to new people one of whom commissioned a really cool piece from me? Did you just speak to the state Senate about treating delivery employees better and not allowing them to be classified as contract workers? Did you lodge a protest about how the new early morning bart bus system made it difficult for low income and service workers to commute to work?

      Please by all means, everyone who wants to complain about this sale, please tell me how you’ve personally done more for the city and the mission than the owners of this building.

      Not everything has to have some terrible motive. They’re good people who brought other good people together, now they’re moving on with their lives. Go boo the owners of Walmart, or mission beach cafe. Jesus. Is property ownership supposed to be a life sentence? Do real estate speculators usually live in the building that they own with their wife, daughter and mother for over a decade?

      1. Well said Ali Dalsing. This couple took a big risk and did a great job and deserve our respect.

      2. Even the most well-intentioned people can enable a system (property ownership) that tramples on other people who would otherwise be able to form a business after the Mission Pie folks were long gone. Maybe the lesson here is that there is no good and no evil, only complicated. Anyways, if they had worked to allow more homes and construction in their neighborhood they would probably not get 4 million for this building, but also some younger people would be able to afford the takeover of Mission Pie.

  1. Just as I predicted in my earlier (as yet unpublished)comment today on the sadness/empathy article. I guess the new owner will be a “similar type..”, except for having financial means to purchase a $4M building. Will this building qualify for the recently passed COPA act? Or will it avoid it because the Mayor’s office hasn’t yet established rules and a list of qualified nonprofits and and

  2. $2.1 million in 2005 dollars is $2.75 million with inflation today. Let’s say the soft-story retrofit cost $200,000, add that in, round up to $3 million. Anything over that is windfall profits from land values.

    If they want to go out as heroes, may I suggest Heisler and Rubin sell the building for that price, $3 million, to a nonprofit that will keep the residential units permanently affordable?

    The current path they’re on — looking to pocket an extra million bucks, advertising “tremendous income upside with current & upcoming vacancies” — would make them a direct part of the problem of gentrification in the Mission. it would make their high-minded words about values and principles seem hollow indeed. But they can choose a different path.

    1. I hope they sell it for top dollar and then some. The Mission “activists” deserve to get hoisted on their own petard. This is EXACTLY what happens when you fight every development tooth and nail. On no, we can’t build a mid-rise apartment building over a regional light rail station, why would we ever do THAT? The drug addict ridden plaza on top of the BART station might have slightly less drug addicts! What would we ever do?!?!?

      You artificially constrain the ability of the market to meet demand for housing, this is what you get – out of control prices and supply shortages. And your favorite local small biz unable to keep the doors open.

      Live by the NIMBY sword, get displaced by the NIMBY sword.

    2. Scott, your a little to capilatisti for my liking. You seem like a Donald Trump supporter. Homes should not be used for profits, just a roof over your head. We are losing a sense of community. They should sell the building and all money should go to African American retribution. If you disagree, your racist. Please vote Kamala Harris , will give blacks money that was taken.

  3. You negativos think you know so much. You know how much they do for their staff? You think they and their daughter and friends they’ve been landlords for hate the way you do? No! They are losing their home and their business. Or, are they supposed to keep it going and go down hard to live up to some expectation from people who probably don’t even go there?!

  4. Demand is no problem. They could easily raise prices to market rate. They could sell to an employee. Instead they want to cash out and blame gentrification.

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