Closing sale at Dijitalfix, 820 Valencia Street.

This story has been corrected to reflect comments from Dijital Fix that the business’ rent was not raised.

Dijital Fix at 820 Valencia St. will be closing at the end of July. The store began in Brooklyn ten years ago and moved to the Mission in 2012 to sell electronics, gadgets and audio to the digital generation of the area. David Auerbach, the owner, says revenues are not keeping up with costs.

“I’m not doing retail anymore,” said Auerbach.

His employees can also no longer afford to live in the Mission, which has made having the store in the area impractical. Their clearance sale began on July 14th and will continue until the shop closes. CE

Work by Matthew Priest

La Victoria Brand from Southern California, is celebrating its 100th anniversary of producing the first-ever salsa in a jar, according to La Victoria. As part of the celebration it held an art contest and Matthew Priest, Mission District resident and local artist, won a $7,500 prize. LC

Sirron’s new work in progress. Photo by Lola M. Chavez

Sirron Norris has a new mural going up at Dog Eared Books at 900 Valencia St. Stop by on Saturday to say hello. LW

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