Following allegations by three different adult performers accusing James Deen of sexual assault, one of which allegedly occurred at Mission-based porn producer Kink.com, the company decided this morning to end its professional relationship with the porn star.

“We are ending our relationship with Deen – obviously, consent is key for us,” said Michael Stabile, a spokesperson for the fetish video studio, located inside of the the San Francisco Armory at 1800 Mission St.

Since Saturday, a total of three women have taken a stance against Deen.  One of the women, Ashley Fires, is a performer who said that she was accosted by Deen in a communal bathroom at the Kink.com studio. Stabile said that he is unaware that anybody affiliated with the company knew of these allegations before this morning.

The allegations first came to light on November 28, after Stoya, an adult film star and Deen’s former girlfriend, used her Twitter account to publicly denounce Deen as a rapist.

James Deen held me down and fucked me while I said no, stop, used my safeword. I just can’t nod and smile when people bring him up anymore,” she tweeted on Saturday morning.

Stabile said that Kink.com will be looking into the accusations in an effort to determine if the company could have better protected its performers.

“The pattern of the accusations is very concerning, and we are looking to figure out what we can do to both empower performers to talk about this when these things happen, and how to make off-set interactions safe as well,” said Stabile.

As reported by SF Weekly, another performer came forward Sunday night, alleging that she was assaulted by Deen in 2011. Tori Lux, who has also worked for Kink.com in the past, alleges that Deen hit her repeatedly after she refused his advances “at a major porn set.”

Deen  worked with Kink.com in the capacity of producer and performer, and was regularly requested for scenes that required him to engage in “rough sex.” He has been hailed as the “the boy next door of porn,” and is considered to be one of the most prominent faces in the adult industry.

Deen also took to Twitter to refute the allegations against him. “I want to assure my friends, fans and colleagues that these allegations are both false and defamatory,” he wrote last night.  “I respect women and I know and respect limits both professionally and privately.”

Since Stoya’s public tweets, some industry workers have started using the Twitter hashtag #solidaritywithstoya, including Joanna Angel, who also dated Deen in the past. Buzzfeed reports that Deen acted as chairperson on the board of directors of the Adult Performer Advocacy Committee, but resigned from that position this morning.

Kink.com ensured the BDSM community that the allegations are not taken lightly.

Over the coming weeks and months, we will review our Model Bill of Rights to strengthen rights of performers off-set, and work with the larger industry to help performers who have been assaulted to more easily come forward,” the company wrote in a statement.

Stabile said that the accusations highlight the issue of consent as part of a bigger dialogue that the “whole industry is grappling with right now,” and that the wellbeing of its performers is Kink.com’s primary focus.

“It’s a spiral that started with Stoya, and now others are coming forward,” said Stabile. “So I think it’s incumbent to see what actually happened, and what precautions need to be put in place so that we can make sure that people are safe in the future. I don’t think anyone has talked about anything else this morning.”